H&M – Print Play


H&M have collaborated with two wonderful artists to spruce up their kids Spring/Summer range. The range, that H&M have names ‘Print Play’, is full of bold colour,fun pattern and really celebrates print.

The campaign spans across both girls and boys wear with artist Michelle Morin offering the print for girls wear and Jonas Claesson’sgraphic style for boys wear.

Watch the campaign video here:


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“MichelleMorin works to convey the beauty of nature using texture, patterns and narrative elements throughout her work.”

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“JonasClaesson’sexpressive illustrations are characterized by playful motifs and unexpected elements.”

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Karen Mabon



Designer and illustrator Karen Mabon enchantesus with her beguiling collection of printed accessories and home wares. After studying at London’s Royal College of Art, she set up her own label to showcase her illustrative skills in 2013. “Each illustration tells its own story, whether that be curious creatures, nostalgia-filled memories or characters acting out scenes from and old, forgotten film.” Her prints can be seen on cashmere scarves, silk sleepwear, home accessories and other decorative pieces and her label has been linked with Anthropologieand Nordstrom to name a few.


Karen has collaborated with all sorts of companies and worked on some unusual projects which is what makes her label fresh and unique. Unsurprisingly, print magpies Anthropologiehave teamed up with the vibrant designer. Other companies include Radley, The National Portrait Gallery, Universal, The V&A and even Heathrow Airport. Here is a look at some of the collaborations:





Alongside her signature scarves, Karen has also delved into designing for interiors. These cushions covers are jammed packed full of motifs and are a feast for the eye. We love the print clashing of all of her designs thrown together in this photo shoot.



Karen captures her products in her enchanted photography, each collection illustrating a different story


For SS18 Karen has created a range of printed swimwear and in her own unique style, each print as random as the next. From vegetables to star signs, what makes her work so interesting is the fact that the product and the print do not need to necessarily work together, resulting in fresh new pieces.




Comics and Conversationals


Prada started the revival of the comic strip print but now we are seeing all sorts of conversational prints emerging. The look is fun and many styles are great for transitional. This time we are casting the animals aside and going with the vintage travel theme which covers a broader market sector and avoids looking too juvenile.

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Comic Strips

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1950s Nostalgia




Bon voyage


Let’s get away


Ships Ahoy




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Fur and Feathers


Playful and Colourful




2Searching for style, simplicity and sustainability in your outfit? Look no further. Founded only in February 2017, Dagny provides the fashion industry with ethical womenswear.

Christina Castle, the mastermind behind the brand, took it upon herself to create a brand that fought against the fast fashion norms. After freelancing for a number of design houses here in London, she decided none of them quite matched ethical beliefs. She subsequently started the brand ‘Dagny’ for women like herself who want to dress responsibly but without compromising on style, colour or fabric choices.

Christina Castle, owner of Dagny

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The the most exciting qualities about the brand: it is sustainable but still exciting and vibrant in terms of print design. With an eclectic CV working for many different design houses in both New York and London, it is clear that Christina has an eye for design and colour.


All of the printed clothes are printed through a toxin-free process adding to the sustainable production process.

“To us, being sustainable means being adaptable, curious, and humble.”

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Dagny have partnered with a women owned, ethical factory in Romania to create their products. “This progressive factory boasts many highly regarded industry certifications for labour, social, and ecological practices and is also a member of the Ethical Fashion Forum.”

They limit their collections to a small number to ensure that each collection is unique and that they are not subject to any waste. This is part of the beauty of buying from a sustainable brand, your garment is one of only a select few.Screen Shot 2018-02-20 at 21.16.41


@Dagny.London Instagram


Emilia Wickstead X Bodyism


Catwalk favorite best known for her romantic, feminine prints, Emilia Wickstead, has combined forces with fitness brand Bodysim to create a collection of active wear. In true Wickstead style, the range is full of her trademark florals giving a feminine edge to sport items.



“It was a very natural and obvious ambition of mine to create my first
sportswear collection with Bodyism. I wanted to create something fun, directional, yet unexpected. This collection is about complimenting feminine personalities and giving them something exciting.
It is about the continuous awareness of the modern woman and her needs for any and every occasion. Exercising is one of them.

Emilia Wickstead


Emilia Wickstead, vogue.co.uk

Wicksteads previous two collections cemented her pretty floral style, here is a look at two of our favourite designs:

Emilia Wickstead A/W 18 Ready to Wear, S/S 18 Ready to Wear

With high end fashion designers such as Fendi, Stella McCartney and Giambattista Valli all previously designing ranges with sports brand Adidas, Wickstead certainly isn’t the first in the fashion world to branch out to active wear.

Her statement floral can be seen on not only all of the clothing, from hoodies, to sports bras and t shirts, but you can also bag yourself a stylish printed yoga mat

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Raubdruckerin is an experimental printmaking project, that uses urban structures such as manhole covers, grids, technical objects and other surfaces in the urban landscape, to create unique graphical patterns on streetwear basics, fabrics and paper. Every piece is hand printed, mainly on-site in the public space, as a footprint of the city. Raubdruckerin is based in Berlin, but works regularly in other metropolis such as Amsterdam, Lisbon and Paris.


Raubdruckerin is an experimental printmaking project, that uses urban structures such as manhole covers, grids, technical objects and other surfaces in the urban landscape, to create unique graphical patterns on streetwear basics, fabrics and paper. Every piece is hand printed, mainly on-site in the public space, as a footprint of the city. Raubdruckerin is based in Berlin, but works regularly in other metropolis such as Amsterdam, Lisbon and Paris.


Raub Druckerin means Pirate printers, summing up the public printing process they undertake. Printing in public spaces means that passers by become observers of the process and offers an alternative viewpoint to the mass production we see so much in fashion production nowadays.

The main focus is to explore the surfaces of cities, searching for overlooked, seemingly insignificant details on the pavement, which turn out to be true urban design. They reveal unobserved parts of cities, that are full of history, diversity and creativity.


The process of converting a detail of the city into an image, displayed on somebody’s chest, can be considered as reversed street art. A part of the city is being extracted from its origin and brought to new life in a different context. By carrying the image around, people become part of the project themselves. To stimulate our perception regarding the relationship to our surrounding, refine everyday routines, as well as being sensitive to the beauty hidden in the unexpected, are main motivations of the project.

Paris and Athens




Inside Out – Warehouse X The Barbican

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The complex landscape of the Barbican estate, London, is the inspiration behind Warehouse’s new spring summer collection, Inside Out. Prints are based on the granite, rough textures of the exterior of the building to exotic palm prints inspired by the interior of the conservatory.

To help showcase their collection, Warehouse invited six inspirational women from within the dynamic community to model and share their love for their surroundings of the Barbican whilst modeling the eclectically printed collection.

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Not only are the prints inspired by the landscape of the barbican, the type of fabrics that have been used have been specifically chosen to mimic the textures of the brutalist building.

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Climbing Bamboo and Songbird print

The mix of pretty botanical patterns and in a modern, exciting new concept allows the collection to be both commercial and eye catching. The trend of bringing the outdoors in has been an ongoing interest within both fashion and interiors for a few years now but it certainly isn’t disappearing. The name of the collection ‘Inside out’ celebrates this idea and allows us to have an glimpse within such a well loved London landmark

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Hot house print

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Granite print


London Fashion Week Fall 2018


Richard Quinn Fall 18 backstage, The Impression

London Fashion Week was truly one to remember for Fall 18. A city renowned for its design flare and new talent in the fashion, even Queen Elizabeth thought it was worth being a part of and made her first appearance at LFW. Her Majesty awarded print focused fashion designer Richard Quinn with The Queen Elizabeth II Award for British Design.

Her Majesty taking in all the great print at the Richard Quinn show, Vogue.com

Alongside all of the LFW front page news, print is continuing to take center stage on the catwalks and varying in all kind of ways. With previous seasons being dominated by florals, AW18 collections are seeing many other print trends emerging.

Here is a look at some of the newness that we spotted coming off the catwalk:

Print Mix

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Left to right – Peter Pilotto, Natasha Zinko, Richard Quinn, Simone Rocha

Splicing, garment reconstruction and merging patterns, all kinds of prints are found on any one garment on the runway. We especially love the combination of florals with checks as this feels really new and different.


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Left to right – Ports 1961, Halpern, Preen, Emilia Wickstead

One of the biggest print trends of the season, Animal, can be found in a safari of different skins; snake, cow, leopard, tiger to name just a few.


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Left to right – Richard Quinn, Temperley London, Mother of Pearl, Delpozo

Spots are all everywhere and the newest way to wear spots seems to be the varied combination of scales and plays on negative and positive juxtapositioning.

Bright Florals

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Left to right – Richard Quinn, Osman, Alice Archer, Osman

Despite this being an Autumn/Winter catwalk, florals continue from the summer to be bright and fun. It is going to be important for print to still be vibrant in the winter months allowing fashion to be optimistic all year around.


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Left to right – Emilia Wickstead, Fashion East, Rejina Pyo, Marta Jakubowski

With checks being the main print focus of the Versace show in Milan, London was also drenched in checks. Pink and red colourways seem to be prominen. We love the combination of different colours of the same checks in one outfit by Marta Jakubowski.


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Left to right – JW Anderson, JW Anderson, Emilia Wickstead, Temperley London

Stripes continue to dominate the catwalks in all forms from cut about, diagonal, variegated and in many different colour combinations. JW Anderson show the amazing contrast between bold varsity style stripes against place, variegated bright stripes.

All images from Vogue.co.uk