House of Hackney Joins The Reformation

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House of Hackney x Reformation is here. The renowned British print house and cult US clothing brand join forces to present a capsule collection of must-have pieces you’ll want to wear again and again.

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Balancing beautiful designs with the idea of mindful consumerism, this collection celebrates the two brands’ shared eco-conscious and socially aware values. Everything in the collection is made from recycled fabric in limited production runs, ensuring low wastage and an environmentally friendly approach.

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Marrying House of Hackney’s iconic prints with Reformation’s effortlessly flattering silhouettes, the range comprises dresses, tops and jumpsuits that all transcend seasonal trends. With three breath-taking prints across four shapes, sustainable fashion never looked so good.

We’ve been obsessing over House of Hackney’s unique and whimsical prints for a long time and are thrilled to be joining forces for this capsule collection! Marrying amazing House of Hackney designs with some of our fave Ref staples, the collection stays true to our shared commitment towards sustainable and waste-free practices.” – Yael Aflalo, Founder and CEO, Reformation.

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We are so excited to join ‘the Reformation’! This capsule collection is a true representation of our fashion principles and overall values as a brand, creating beautiful designs with an eco-conscience. We feel honoured to be partnering with one of the leaders in this movement towards sustainable and low wastage fashion.” – Frieda Gormley, Co-Founder and Director, House of Hackney.

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Here is a look at some of the beautiful prints in the collection:

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You can shop the collection at both www.houseofhackney.com and www.thereformation.com

With thanks to the press team at House of Hackney. All images copyright House of Hackney.

 

Tangerine

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Our new favourite colour for next season is tangerine. It is a cheerful shade with a retro feel that we have not seen for sometime. When used as a ground colour the range is from a soft pastel hue to a bold shiny statement. In other prints it is used purely as an accent. As ever the neighbouring colours are then toned towards this palette with both the yellow and reds moving towards orange.

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photo from Dolce & Gabbana catwalks

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Photo Rosie Assoulin

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Photo Ungaro

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For Restless Sleepers

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Diane von Furstenberg

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Etro

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Desigual

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Aspesi

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Dries Van Noten

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The Bicester Village Printed Telephone Boxes

We were full of joy when we saw these beautiful printed telephone boxes pop up on our instagram timeline. These two telephone boxes get revamped every few months with iconic prints. They have seen the coluorful florals of Liberty of London and the kitsch, vintage designs from Emma Bridgewater so far. We are excited to see what prints will appear next.

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https://thedaydreamer.net/bicester-village-2017/

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http://www.ourdubailife.com/2017/11/luxury-haul-bicester-village-shopping.html

Preen Home

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We couldn’t help but fall in love with this print explosion Preen have created in their brand new home collection. Vibrant florals, clashing prints and reversible fabrics, this range is all about the layering effect of prints and creating drama within your home through furnishings.

Alongside 6 ready to wear collections a year, Preen have now expanded to include Preen Home. This is a really exciting direction for Preen and a great way to showcase those beautiful prints.

 

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Thea Bregazzi and Justin Thornton are the design masterminds behind Preen. Based in London, the brand has gone from strength to strength each season, with their audiences eagerly anticipating what statement prints will be in their collections that season.

Known for their craftsmanship and their confidence with print, Preen is ‘darkly romantic and effortlessly modern, juxtaposing the masculine with feminine’.

Preen has a loyal (and royal) fan base of famous faces. Stars such as The Duchess of Cambridge, Gwyneth Paltrow and Beyonce have all been seen dressed in their designs.

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Preen Home is a “straight from the runway” collection featuring prints from their fashion collection, updating the range with a new design every season.

The first of their designs is a decoupage floral taken from their resort collection.

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Eiderdown Coat – Preen Fall 2017 collection

Vogue.com

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Eiderdown Coat – Preen Fall 2017 collection

Vogue.com

Luxurious fabrics like silk satin and velvets act as a base to the busy, rich prints. Ruffles, the idea of layering, clashing prints all encourage the idea of ‘more is more’ which is continuing to be a massive trend within home wares from Gucci to House of Hackney.

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“With Preen Home, I don’t see it as the new seasonal thing—of course we’ll add a new print in—but then we’ll just keep running them,” explains Justin Thornton.

All Images from preenbythorntonbregazzi.com and Vogue.com

https://preenbythorntonbregazzi.com/collections/preen-home-2017

https://www.vogue.com/article/preen-by-thornton-bregazzi-home-florals-prints

Stripes

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Our walls are covered with cuttings of every imaginable variation on a stripe. The beauty of sublimation is that you can lay down lots of colour without effecting the hand of the fabric. For this reason we have gone to town this week and present our no holds barred collection of stripes.

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Bold stripes

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Vintage 70s stripes

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Demure stripes

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All catwalk photographs Vogue.com

All jpegs from Sublitex Miroglio srl designandcolour@gmail.com

Healthy Seas

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Healthy Seas is an organization whose mission is to remove waste from the seas, particularly abandoned fishing nets which are littering the sea and a danger to marine life. These are referred to as ghost nets as they waft around the oceans in a scary spectre like fashion.

As part of their pilot projects, divers recover ghost nets from the North Sea, Adriatic Sea and the Mediterranean Sea. These nets are often found on reefs and shipwrecks which are highly important places for marine biodiversity.

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Also fishermen and fish farms are encouraged to recycle old nets to avoid them polluting the environment through landfill disposal.

Fishing nets are normally made from Nylon 6 and can be regenerated into Econyl yarn which is a quality that can be used in the manufacture of socks, swimwear, underwear and carpets.

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AMBRA MADDALENA’s SS’17 ‘Love Boat’ collection 100% Econyl

Left to right – Maria Malo, Rey Swimwear

Left to Right – Rawline Scala Collection by Ege, Desso Essentials Jeans

ghostfishing.org

econyl.com

starsock.nl

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Botanical Tropicals

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A wonderful feminine feel is coming through for Spring Summer 2018 with prints that appear to have been taken straight from the archives of the Royal Horticultural Society.

There are palettes of sweet bright pastel florals and exotic birds that then move into the green, blue and khaki more leafy designs. Then, as usual, there is the opposing palette with predominately black, navy and some khaki grounds to add drama to the trend.

Here are our top picks from the Sublitex collection.

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Trend: Autumnal Blossom

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So the clocks have turned back and the days are getting shorter, however all is not bad – It’s time to introduce autumns most promising fashion trend, Autumnal Blossom.

Moody florals in pretty feminine shapes is the perfect juxaposition for a transitional trend. With a slight folk influence, this autumn we can see beautiful, sophisticated prints head to toe in maxi dresses and midi dresses.

Here is a look at a few of our favourite from the high street right now:

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Anthropologie

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Zara

Shades of brown are introduced with delicate botanicals

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Zara

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Reserved

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Reserved

A new store for the British high street, Reserved, is really embracing the autumnal blossom trend. Bright florals on dark grounds printed upon sheers, silky fabrics and velvets.

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Topshop

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Topshop

We love the different fabric qualities Topshop mix with their print here. The use of foiling, devore and flocking is prominent across many different high street brands adding interest to prints in a wearable way for autumn.

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Mango

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H&M

La Double J

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Founded by J.J. Martin in 2015, the company has expanded from a shopable magazine selling just vintage clothing and jewellery, to a full lifestyle label offering new fashion made with archival prints, cool home furnishing designs and rare vintage. All of La Double J’s creations; from its content, editorial projects and pop up shops, to its product design and wildly patterned showroom in Milan— are distilled through a lens of pure joy, eye-popping print and love of all things maximal.

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A voracious vintage obsessive, the Los Angeles born, Milan-based journalist and author J.J. Martin has spent two decades diving into squeaky vintage stores, dusty charity bins, pop-up flea markets and early morning fairs, faithfully amassing a personal vintage collection and developing a network of beloved dealers who have become friends. Now as the owner of La Double J, she loves to mix imperfect, soulful vintage styles with the hottest fashion trends of the time.

 

JJ Martin – Photograph by Alberto Zanetti

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Over the last 16 years as an expat in Milan, her writing has appeared in T: The New York Times Style Magazine, The International Herald Tribune, Japanese Vogue, Elle Décor, Harper’s Bazaar USA (a European editor for five years) WSJ (as a contributing editor for 3 years) and Wallpaper* magazine (where she served as the Milan Editor for 8 years). She is also the author of “Carolina Herrera, 35 Years of Fashion” and the children’s book “Bobby’s Brilliant Heels”. Now, she is known as the ‘princess of prints’ and is putting all of her fashion knowledge and trend expertise into creating a unique brand celebrating Milan’s most treasured designs.

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La Double J 2017 Collection

Their new clothing is made from vintage patterns discovered sleeping in the secret archives of Italy’s top textile manufacturers, printed onto new fabrics and crafted entirely in Italy. The brand debuted with 8 historic prints and has blossomed into 45 vintage patterns offered in a See-Now, Buy-Now program that drops new styles and prints every two months, on must-have pieces for women, men and children.

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La Double J 2017 Collection

They are not only known for their fashion lines, we can also see their prints dance upon tableware and ceramics. A line of perfectly patterned, maximalist masterpiece ceramics and linens were designed inspired by mythical Milanese housewives, otherwise known as Sciure.

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Plates feature vintage patterns that have been reworked in new motifs and are intended to be layered, mixed and matched with our printed linens for a maximal table effect.

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We love how you can shop the collection by print and era. It’s a new way to shop by putting the print as the focus for the customer instead of shape of the garment.

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You can currently see some of the La Double J products in Liberty of London in their pop up store on the 2nd floor. With the walls lined with retro dizzy prints, it’s a great place to escape the city and immerse yourself in design.


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Photo – @libertylondon

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Photo – @libertylondon

With thanks to the press team at La Double J

https://www.instagram.com/libertylondon/

https://www.ladoublej.com

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