Boden Icons


Perfectly placed prints, clever colour combinations and elegant silhouettes, the new Boden icons range is a refreshing new collection derived from twenties glamour.

From flared sleeves to high neck ruffle blouses, Boden really challenge the vintage aesthetic. Combining both retro inspired prints and the retro shapes, this is certainly one of Boden’s more daring collections.

The vintage inspired prints act as a base to intricate, detailed embroidery which adds to the craftsmanship style they have tried to achieve with the range.


“The range is rooted in a group of bright young things in the Twenties and Thirties. Women were confident and forward-thinking with fashion, and expressive in how they dressed.”


Print placement is key to this story and something that really sets the range apart from previous Boden collections. All of the prints were designed in house which makes this limited edition range even more authentic.


Here, Mariam Boutorabi, the head of design talks us through the range.

You can view the limited edition range here –

All images from and @boden_clothing

The Design Museum

laura design

By Laura Newton –

Design is a process carried out by people, for people

I recently visited the new Design Museum housed in the former 1960s built Commonwealth Institute in Holland Park in London and drastically renovated by John Pawson. I was there to see the permanent exhibition ‘Designer, Maker, User’.

It was an interesting reminder as to how much we have progressed over the years and the way that we all take design for granted.

The exhibition features almost 1000 items of twentieth and twenty-first century design viewed through the angles of the designer, manufacturer and user, including a crowd sourced wall. It covers a broad range of design disciplines, from architecture and engineering, to the digital world, fashion and graphics. Designer, Maker, User features a bold, colourful and engaging display designed by Studio Myerscough, with digital interactives by Studio Kin’.

Description by: The Design Museum, London


We are looking forward to the California exhibition opening this month ;


Kawaii Fashion

Sophie Wade - Design and Colour

Sophie Wade –

We love colour here at the Print Affair, and Kawaii fashion really caught our attention. Originating in Japan, this imaginative and eccentric fashion trend has enchanted a generation.

The term ‘Kawaii’ means cute/adorable/loveable. It is an ever evolving style and has many different sub styles such as ‘Lolita’ and ‘Decora’ however the whole style is overtly colourful, cute and over the top.

“Harajuku was the center of all these different kinds of cute. The district was destroyed during the firebombing of Tokyo during World War II. After the war, it was an American housing quarter called Washington Heights. In 1977, the district became a hokoten, pedestrian paradise. The absence of cars made the place a popular hang out for teens to see and be seen. Street fashion quickly developed.  Harajuku became a blend of cosplay, street fashion and gothic fashion. Kawaii laced through all of it” (Manami & Johnson, Kawaii!: Japan’s Culture of Cute, 2013)

Fresh Fruits Magazine, Shoichi Aoki

Harajuku is now, more than ever, the place to get photographed in Japan and people grace the streets in the most elaborate outfits. The collision of colour, print and aesthetics take over the square mile of the city in abundance.


Style by deni

Prints include familiar cartoons such as My Little Pony and Hello Kitty and many outfits are handmade adding to the uniqueness of their style. Rainbows, hearts, stars – cute and colourful motifs cover fabric and accessories.

Kawaii fashion is becoming a global phenomenon and in 2014 it was a term entered into the Collins English Dictionary: “Japanese artistic and cultural style that emphasises the quality of cuteness, using bright colours and characters with a childlike appearance.”


Moooi Carpets

laura design

By Laura Newton –


Digital printing of carpets

Digital printing is allowing creativity to run riot in many industries and this week we will look at Moooi Carpets from The Netherlands. Moooi have a great showroom on Great Titchfield Street in London where the amazing lighting fixtures always adorn the windows. Next time you are in the West End venture in and see the most amazing digitally printed carpets and rugs.


This is is great film about Moooi Carpets showing the actual printing of the product. I strongly suggest that you should watch this;

Click here:

My overall impression is the same as when I visited the LaRio digital print line at Sublitex in Alba, Italy. This process is so immediate and so clean!

I trained and grew up with a dirty textile industry. Print plants were often wet or smelly, ink splatted canisters and troughs of ink all around, screens and cylinders being cleaned, polished, prepared and moved in and out of production.

Digital printing has revolutionized the textile printing industry. While conventional printing will always have its place when it comes to high volume, the rapidity to market for custom and development work is ideal for digital printing.



Speeds of production in digital printing is continually increasing and so is the demand for unique design.

This technology is perfect for the contract market where the desire for the spectacular and individual design as a signature feature for properties is now essential. On occasions a piece is being used in the reception area for immediate impact on arrival. Other uses include a total flooring solution in offices to define specific areas or to personalize restaurants, hotels and airport lounges to name but a few. Panels of carpet are also being hung as wall art.

Moooi carpets use a Chromojet 800 printer to achieve incredible divers yet accurate tones through mixing 16 basic shades and using 76 dpi reproduction to create an unlimited mix of colours. Process or CMYK colour technology has numerous advantages over traditional spot colour printing where each screen or cylinder prints a different hue.

Ecologically, less dye is wasted, there are fewer cleaning cycles and less energy is consumed leading to a more environmentally friendly way to print carpet. Importantly, only the number of metres actually needed can be produced leading to a more efficient production route.

Another advantage for designers is that smaller minimum production runs make this product both accessible and flexible solution. Take a look at the catalogues to be totally wowed.












1920’s Jazz Age


Sarah Glyn-Woods –


American Museum Bath

18th March – 29th October


In the 1920s , post WW1, wealthy women in America experienced a seismic shift in moral, social and cultural attitudes.

This emancipation was reflected in fashion where new trends called lounge wear and sportswear  appeared reflecting a less austere, freer and more relaxed lifestyle for these affluent ladies. Travel was popular amongst the wealthy classes and Paris had been established as the centre of fashion in Europe but the Americans were now eager to set their own trends and spread this influence through fashion, music and the silver screen.

Pyjamas were no longer only the garment of choice for his lordship’s at night. Ladies of immense leisure could now float around the house in sumptuous and elaborating decorated loungewear based on this more utilitarian attire. Printed, embroidered and even beaded these loose garments oozed elegance yet freedom from constriction.

Topped with a Kimono the look became superbly exotic. Only the privileged few would have any idea about the Japanese origins of the garment. In the last couple of years both kimonos and pyjamas have graced our high street but few as lovely as these.

In the 1920s there was a new trend, attributed to Coco Channel, called sun bathing to obtain a tan. “Les Sportives” adorned the beaches in the South of France and this was quickly picked up by States side ladies. Swimsuits were now developed to exposure more of the body to the sun’s rays and frolicking in the water was now an acceptable genteel and fun past time for ladies of society.

Previously a tan was to be avoided as this suggested that a woman was forced by toil or other circumstances to be outside exposed to the elements as a peasant. Outside pleasures had until then be shaded under parasols, verandahs and picnics under trees.

Prints on garments and swimsuits were influenced by the art movements of the time with bold cubist, geometric and abstract forms.


The above pyjamas with hem detailing and the mixing of plain fabrics and printed seems so of this moment today as does the placement embroidery. There is an oriental feel that we have all be trying to emanate in today’s fashions but we can see that it has as usual been done before.

I particularly liked these dark based florals shot with lame and boldly coloured flowers.

Lastly the looseness of this coat with its exotic Egyptian print allowed the wearer freedom of movement but also demonstrated boldness and exoticism from another culture. Without prior knowledge it would be extremely difficult to guess the date of such a garment and I would have probably said much more recently.

1920s Jazz Age: Fashion & Photographs is organised by The Fashion and Textile Museum

Thanks to;

Helen Keel, PR and Communications – of

Preview the exhibition with this informative video


SS17 Swimwear Special

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Summer is just around the corner and we are dreaming about those long vacations and what swimwear to pack in our suitcases. From bold floral prints to retro conversationals, here is a look at some of the summer trends for swimwear.

Floral Flourish

Florals this season are bright and daring, 70s style clashing colours are back and refreshing in their boldness. We see a move away from ditsy florals towards larger scale prints.

Floozie By Frost French, Anthropologie, Motel

The Stripe

All colour combinations are gracing the stripe this summer. This is a great way to wear colour in a more understated way.

New Look, Net a porter, Boohoo

Summer Conversational

Beach scenes, palm trees, swimmers, this story is full of fun. These prints have a real retro feel to them with stylized illustrations and all over repeats. Our favourites are these three designs making a great summer splash.

J Crew, & Other Stories, Vilebrequin,


This print trend has been gracing the catwalks for a few seasons now and it’s the perfect time for the trend to move onto swimwear. Really make a statement with an impressionist style print on a swimsuit this summer

Urban Outfitters, Topshop, Net a Porter, Paul Smith

Second Skin

Always a returning print trend for swimwear, animal prints are becoming more colourful and vibrant this season. Kiniki’s ‘tan through’ swimwear fabric helps avoid those dreaded tan lines and has sarongs, wraps and ponchos with the same qualities.

Topshop, Asos, Kiniki

Boho Patchwork

In our Coachella post there were lots of boho prints and this is now translated into swimwear with patchwork and ethnic stripe styles.

Urban Outfitters, Topshop, H&M

So not to forget our male colleagues, here are some bright prints and even tan through for him.

Kiniki, Ted Baker, Paul Smith

Joyce Petschek


Sarah Glyn-Woods –



Breaking the Pattern

American Museum, Bath

18 March – 29 October 2017

Normally at the Print Affair we cover all things print but on occasions we broaden our horizons and look at other surface pattern techniques. My attention was caught by an upcoming exhibition in Bath by the vibrant colour placement of Joyce Petschek work and I contacted Helen the press officer of the American Museum in order to learn more.


Northern Lights

I would recommend the American Museum to you all. There was plenty to see including a fabulous “Jazz Age” exhibition of clothing, Joyce Petschek, grounds full of crazy knitted items and the permanent museum display which includes native American, early settler to early last century artifacts. This is a great day out in a fabulous rural surrounding on the edge of Bath by the university.



American Joyce Petschek has been passionate about Bargello needlework for much of her life. Instead, however, of trying to preserve the history of this tradition within its rigid confines, she is ‘Breaking the Pattern’ and reinventing the genre. The American Museum in Bath is hosting her first exhibition in the UK.

Joyce lives in Tuscany and London, hand-stitches her designs primarily in silk threads to create works of intensely rich and luminous colour.


Heart & Wisdom

The artist hand-stitches her designs primarily in silk threads to create works of intensely rich and luminous colour. Joyce begins stitching without any preliminary sketch of the pattern itself. She often works on several pieces at a time, selecting her silk threads first and then stitching onto the canvas, always following her intuitive inspiration.



Each new work can take anything from a few months to a year to complete. In addition to unique wall textiles, Petschek has a special interest in reworking antique furniture, combining her designs with striking fabrics to give each piece an exceptional ‘out of time’ appearance.





Long renowned for its textile collection, the American Museum owns several examples of eighteenth-century flame-stitched objects and will juxtapose these pieces with Joyce’s work throughout the manor house to create an immersive exhibition experience.


Thanks to Helen Keel for her help with this post;

Helen Keel, PR and Communications – 07970 998232

American Museum in Britain, Claverton Manor, Claverton, Bath BA2 7BD 01225 460503

Follow us on Facebook @AmericanMuseumInBritain and Twitter @Americanmuseum


alice logo

Alice Grosso –


…The Catwalk for the festival season

Forget the music, everyone knows the line up, what we all care about is the fashion at Coachella, the most glamorous festival of the year. The LA based festival sets the trends for the season ahead and this year, prints of all kinds were taking center stage.

left – @travellovefasion, right – @trendenvy

With palm tree backdrops, sun kissed selfies and a playground for the celebrity A listers, all eyes have been firmly scanning what was being worn by these beauties. Prints galore…Mix and match, coordinating, conversationals, floral, patchwork, prints of every era imaginable graced this Californian valley.

Both images, @boho_fashion, Instagram 

Looking at the catwalk, the style is very much mirrored with the Roberto Calvalli and the Anna Sui ready to wear 2017 collections.

Roberto Calvalli ready to wear 2017,

Throwing together different types of print and clashing colours work beautifully in this collection and really embody a bohemian, free natured style.

The Anna Sui ready to wear collection is all about layering. Coordinating feminine floral pieces sitting along side slogan prints and prints underneath layers of embroidery, the more the better this season.

Anna Sui ready to wear 2017,

Both images, @Boho_fashion, Instagram

Below are some Sublitex prints for the festival season

Pastel Paisleys


Powerful Patchworks


Pretty Posies




Dark Based Florals