Toile de Jouy

Pronounced “twallder J’oui”

not  étoile

not Ju – eee or Joo

Toile meaning linen or cotton canvas

Jouy as in the place Jouy-en-Josasin France where they first started using gravure copper plates over wooden blocks to print fine line pastoral scenes in single colours onto off white ground fabrics for home furnishings including wall and drapery fabric.

This is a strong new trend where the original version is now open to a more modern interpretation. This includes the introduction of more coloursand less pastoral scenes  including tropical foliage, birds and chinoiserie. Sublitex have a variety of styles and in some cases the same design in different sizes. The print can be simple and monochromatic or jazzed up with a bit of texture to look more antiquated and vintage or some bolder multi – colours introduced.

Try and pronounce this correctly as explained above as there are so many mis-understandings in our industry as to the correct name and pronunciation.













Yayoi Kasuma


The highly anticipated, most instagramed exhibition of the year, ‘Yayoi Kasuma– The Moving Moment When I Went To The Universe’ has touched down in London this winter. With the free ticketed exhibition selling out within a day for a 3 month period, we were lucky enough to get our hands on some tickets and see some of her finest work.



Own images

The highlight of the show was the infinity mirrored room “my heart is dancing to the universe”. The mirrored room is full of giant paper lanterns covered in polka dot patterns suspended from the ceiling. Conveying the illusion of being unmoored in endless space, this large-scale work, the latest example of Kusama’sfamed immersive environments, offers a sense of infinity through the interplay of the rhythmic patterns of colourfulspots covering the black spherical lamps and the surrounding mirrors.4

Own images

Paintings from the artist’s celebrated, ongoing My Eternal Soul series are on view at Gallery II, Wharf Road. Joyfully improvisatory, fluid and highly instinctual, the My Eternal Soul paintings abound with imagery including eyes, faces in profile, and other more indeterminate forms, including the dots for which the artist is synonymous, to offer impressions of worlds at once microscopic and macroscopic.


Own images


About Yayoi Kasuma

For almost seventy years Yayoi Kusama has developed a practice, which, though it shares affiliations with movements such as Surrealism, Minimalism and Pop Art, resists any singular classification. Born in Matsumoto City, Japan in 1929, she studied painting in Kyoto before moving to New York in the late 1950s, and by the mid-1960s had become well known in the avant-garde world for her provocative happenings and exhibitions.

Since this time, Kusama’s extraordinary artistic endeavours have spanned painting, drawing, collage, sculpture, performance, film, printmaking, installation and environmental art as well as literature, fashion (most notably in her 2012 collaboration with Louis Vuitton) and product design.



Vuitton and Kasuma 2012 collection,

In 2020 Kusamawill create her first permanent UK installation for the new Crossrailstation at Liverpool Street. Titled Infinite Accumulation, the site-specific work develops her instantly recognisablemotif – the polka dot – into a series of flowing, mirrored steel sculptures, each up to 12 metreswide and 10 metrestall. Below is a digitally rendered image of the installation:9

Best of Pre Fall 2019

As many of us emerge from the annual holiday hibernation our minds leap frog over the prospect of Spring Summer 2019 and turn towards planning our collections for Pre Fall 2019. The Print Affair are here to offer you our  favourite prints from the shows to quick start the process. Happy New Year to you all and welcome back!

Ulla Johnson


Rusty ochres and earthy hues to compliment, the Ulla Johnson collection is a sophisticated colour palette with beautiful feminine prints. We love the wall covering chosen for the shoot as much as the fashion prints, complimenting the fresh vintage twist.

Carolina Herrera


With a varied collection of prints, Carolina Herrera combines animal, illustrated blooms and ditsies all in one. Pinks and burgundies are constants throughout keeping the colourpalette pretty and great for transitional months.



Chloe have returned with a feminine winter BoHo look, typical of the French fashion house. The collection includes Sarasa and pretty florals entrenched with paisley, a great combination for the winter season.

La Double J


Featured earlier in the year on The Print Affair, Italian brand La Double J have now become a  highlight in the fashion week schedule. Bold colours and psychedelic pattern, the fashion brand certainly inject fun into the pre fall 19 season. Sumptuous wall paper here again!

3.1 Phillip Lim


Phillip Lim is bringing back the art of the conversational print. Patterns feeling very loose and hand drawn, this is an exciting new trend to watch for the upcoming season.



Versace return with their inimitable bold style: Animal combinations of every kind, chains, baroque style; the collection is instantly recognizable. The dark runway show made the prints stand out even more

Oscar De La Renta


The Oscar De La Renta Spring collection which had Moroccan and Indian influences went down amazingly with critics and it is great to see that they have amplified the same mood in their autumn collection. Rich textures and colours make this show decedent with bold ornate print statements.

All images from

Christmas Wrapping Paper

Festive wrapping paper is becoming more and more eclectic as the years go on. Foiling, flocking, glitter, novelty, you can now find wrapping paper suited for every type of gift receiver. Here we take a look at what wrapping paper we would like to see under our tree this Christmas:


The White Company

Festive wrapping paper is becoming more and more eclectic as the years go on. Foiling, flocking, glitter, novelty, you can now find wrapping paper suited for every type of gift receiver. Here we take a look at what wrapping paper we would like to see under our tree this Christmas:



Stepping into a more novelty christmas, Anthropologie are jumping onto the well loved sausage dog trend with this fun and very cute wrapping paper suitable for all ages.



Many wrapping papers are steering away from the typical christmas motifs we see year on year. We love this astrological printed wrapping paper from Anthropologie which harks back to the massive star trend we saw this time last year across fashion prints.4

Abigale Walker at Selfridges

With Disney releasing their new film this year, The Nutcracker, it is no surprise that Selfridges are offering Nutcracker wrapping paper. Abigale walker offers a lovely range of tasteful novelty printed wrapping paper.


Oliver Bonas

Always cool and always tasteful, Oliver Bonas have created this ‘naughty or nice’ printed wrapping paper in beautiful type.



For all of you London dwellers, Paperchase have designed a wrapping paper based on the London Underground. With a play on the stations, this is a fun conversation starter on Christmas Day.


Rifle Paper

Rifle Paper’s print handwriting is always pretty and tasteful and they have made that no exception over the Christmas period. This Christmas lights design is easy and colourful under the tree.


Rifle Paper

There is still space for florals over Christmas. We love this leafy floral conversational with a dove, it feels festive yet fashionable.



Etsy is a great place to look for hand printed or originally designed pieces. This design is based on gingerbread pieces which we think is perfect for the whole family.



With novelty Christmas becoming a bigger trend every year, we love this design of dinosaurs wearing winter outfits.

Cushions for Christmas

Lost for a gift this festive season? Here are some of the best printed cushions we could find on the web to suit everyone’s budget. With retail struggling there are some real bargains to be had.

Under £20.00

Left to right – Ikea, FÖREMÅL Cushion cover plus inner,, Dunelm, Blue Watercolour Stripe Cushion,

Left to right – M&S, Velvet Statement Floral Square Cushion,, Habitat, Topsy Yellow Cushion,

Left to right – Ted Baker, Orchid Wonderland Piped Feather,

Under £50.00

Left to right – Marimekko, Veljekset cushion cover, Voyage Maison Galatea Heather Cushion,

Left to right – John Lewis & Partners, Java Cushion,, Graham and Brown, Chelsea Pink Floral Cushion,

Under £100.00

Left to right – Anthropologie, Ollie Rabbit Cushion,, Timorous Beasties, Eastern Smudge Damask Cushion

Left to right – Designers Guild, Arjuna Leaf Cushion,, Heal’s, Colour Block by Susi Bellamy’s vibrant block design,

£100.00 or more

Left to right – Timorous Beasties, Honey Bee Cushion,, Timorous Beasties, Marble Damask Cushion,

Left to right – Hampton Hex Velvet Cushion,, Fresco – Velvet Cushion

Left to right – Christian Lacroix, Birds Sinfonia Crepuscule Cushion,, Le Curieux Cushion

Left to right – Designers Guild, Kashmiri Cushion, Cobalt,, Tema e Variazioni Cushion,