House of Hackney X & Other Stories


House of Hackney and & Other Stories are thrilled to introduce a new co-lab collection for SS18. Combining House of Hackney’s decadent prints with & Other Stories’ effortlessly chic silhouettes, the collaboration features ready-to-wear, accessories and shoes that encourage an aesthetic rooted in playfulness and frivolity.

Unsurprisingly, this was the must have collection of the season and it has sold out worldwide since the launch 2 weeks ago but here is a look at the beautifully crafted collection that we are still able to admire from our screens

Screen Shot 2018-06-16 at 22.51.54

Naturally, House of Hackney’s founders, Frieda Gormley and Javvy M Royle, were responsible for picking the prints; mixing up signature floral and zebra stripes in fresh hues of blue, lilac and burnt orange, as well as creating the brand-new ‘tree of life’ foliage design. The duo worked side by side with the & Other Stories team choosing the shapes that worked best and bouncing around various sources of inspiration such as Kate Bush and London street fashion.


Founders of House of Hackney, Frieda Gormley and Javvy M Royle

Screen Shot 2018-06-16 at 22.52.22

“We love & Other Stories’ silhouettes, print treatments and how meaningful the brand’s social messaging feels. The collection that we created together plays on a heightened version of the colours and shapes found in nature. We were inspired by British psychedelia, vibrant fabrics from our local Ridley Road Market, and the bohemian mood of the Bloomsbury Group,” says Frieda Gormley.

Screen Shot 2018-06-16 at 22.52.37

Feminine and bohemian, the collection is full of laidback dresses and skirts, wide-leg trousers and voluminous blouses as well as bags, shoes and scarves, primarily made in sustainable materials such as TENCEL® and organic cotton. The collection captures a free spirited mood highlighted by the fluid silhouettes that reflect the notion that every woman should enjoy having fun with their wardrobes.

Screen Shot 2018-06-16 at 22.52.48

“House of Hackney transcends trends and plays in a quirky world of their own. We had a lot of fun co-creating a collection that invites women to play more and mix and match fearlessly without any restrictions,” says Anna Nyrén, Head of Colabs, & Other Stories.






Royle and Gormley, at their east London home, wearing designs from their & Other Stories collection.




Here is a look at some of the gorgeous items in the collection:


With thanks to the House of Hackney Press team

All images from and





A key look coming through are these wonderful designs that offer infinite colour possiblilities and can swing from the bright outrageous to the softest most feminine look.

Originating in Persia and modern day Afganistan these patterns date back over 2000 years and were liberally applied to buildings, pots, textiles and all nature of things. During the 1600s luxurious fabrics were woven for wealthy gentlemen using threads of precious metals and jewels. As always the luxury trend trickled down to simpler renditions and the market was expanded by the Moghul empire.

During the 1600s the East India Company imported shawls from Kashmir to the great delight of the wealthy British gentry. Thanks to Napoleon the importation was distrupted by the wars at the end of the eighteenth entry. Simpler mass market versions were then produced with the help of the industrial revolution and weaving mechaniztion particularly in the silk textile town of Paisely in Scotland. The British penchant for this persian design was therefore satisfied and it is interesting to note that in other European countries this is  called a Persian or Cashmire design being true to its origin.

Here are a few of the superb Paisleys that Sublitex have, coloured from soft elegance, to brights to deep luxurious richness and finally the terribley commercial monotone.










Printed Swimwear SS19

Print continues to be big in swimwear and appears to be trickling down from the catwalks for more next year. Some of the key designers were Fendi, Versace and Michael Kors showing many one piece items ideal for a bold print statement.


Kenzo SS18


Versace SS18


Michael Kors SS18

All images from

Here is a look at some of our favourite printed swimwear across designer and high street retail:

Screen Shot 2018-06-11 at 19.12.56

Dorothy Perkins

Inspired by the Michael Kors SS18 Swim prints, this design is simple but very on trend for the season

Screen Shot 2018-06-11 at 19.13.13

& Other Stories

Who can resist this beautiful vibrant print in & Other stories at the moment? This vivid ground with popping flowers can be seen in all manner of clothing in their collection.

Screen Shot 2018-06-11 at 19.13.26

Zimmerman have beautifully combined different prints here to create a great boho piece

Screen Shot 2018-06-11 at 19.13.48


Zimmerman have beautifully combined different prints here to create a great bohopiece

Screen Shot 2018-06-11 at 19.14.18


Screen Shot 2018-06-11 at 19.14.27


Stripes and colour blocking continue to be a dominate print trend and it can be seen across swimwear in cut-about stripes such as this lovely bold Zara swimsuit

Screen Shot 2018-06-11 at 19.14.38


Animal print is going to be all over the stores this year. A swimwear animal print can be colourfuland fun like this great bikini from H&M

Screen Shot 2018-06-11 at 19.14.51

Lisa Marie Fernandez

SS18 has already been B&W polka dot heavy season and they are now naturally in swimwear.

At Sublitex we are beginning to look for Resort 2019 and are always conscious of the trends pervading swimwear.







A Floral Feast


Print clashing isn’t just a key trend in fashion, layering different bright floralsis a modern, spring update to your home. Here is a look at a few of our favorite printed home ware pieces:

Screen Shot 2018-05-15 at 22.06.21

Pip Studio –

Screen Shot 2018-05-15 at 22.06.42

Talking Tables –

Screen Shot 2018-05-15 at 22.07.01

Creative Tops –

Screen Shot 2018-05-15 at 22.07.13

Joules –

Screen Shot 2018-05-15 at 22.07.30

BridgetteThornton for Anthropologie –

Screen Shot 2018-05-15 at 22.07.41

Anthropologie – Anthropologie.comScreen Shot 2018-05-15 at 22.07.52

LA Double J –

Screen Shot 2018-05-15 at 22.08.16

Liberty of London – Libertylondon.comScreen Shot 2018-05-15 at 22.08.29.png

Wedgwood –

Super Bright Checks

In years gone by we have had an array of checks coming into fashion from the classical tartan, influence from the old  established fashion houses to what was coined as “the Catholic school girl” uniform check. This year it is shockingly bright and fun which will appeal to a greater audience.











The Printed Shoe

Set to be a big trend for SS18, the printed shoe is gracing our stores from high street to high end. We take a look here at both ends of the spectrum and the varying prints that can be found strutting down the pavements this summer.


Designer shoe brand Aquazzurahave collaborated for the second time with interior company De Gournayto create a range of beautiful range of printed shoes. The pieces all feature the new ‘Amazonia’ design full of vibrant floralsand enchanting creatures which is typical of De Gournay’sdetailed work.



DeGornayare a design company who offer wallpapers, fabrics and porcelain, all drowned in intricate, carefully designed prints. “Each artist leaves a part of his soul in their creation and it is this ‘spirit resonance’ that distinguishes our work from machine made replicas”

The collection mirrors a tropical Amazonian scene through the styling of the shoes. The capsule collection also offers mini styles for children focusing on the animals within the prints.


This video captures the whimsical beauty of this range:


Here is a look at who else is following the trend of printed shoes on the high street and high end:

Screen Shot 2018-04-03 at 22.00.00Screen Shot 2018-04-03 at 22.00.07Screen Shot 2018-04-03 at 22.00.14Screen Shot 2018-04-03 at 22.00.21Screen Shot 2018-04-03 at 22.00.39Screen Shot 2018-04-03 at 22.00.45

The Royal Wedding

The sun was shining, the fascinators were out, a perfect occasion to wear a vibrant print. As well as eagerly awaiting the arrival of Meghan Markle, viewers were equally excited by the arrival of the star studded guest list. Here is a look at some of the prints on the big day.


Carey Mulligan in Erdem

Getty Images


Pippa Middleton wearing The Fold

Getty Images


Lady Kitty Spencer in Dolce & Gabbana

Getty Images


Sofia Wellesley in Red Valentino

Getty Images

Doria Ragland (Mother of the bride) in Oscar de la Renta and Abigail Spencer in Alessandra Rich

Getty Images

Joss Stone chewed gum  and sensible Serena wore sneakers under her ball dress

Getty Images


Last but not least, we got a snippet of the Queen’s vibrant floral dress by designer Stewart Parvin. Always one to wear bold colour, it was refreshing to see her in such a loud floral print.

Getty Images


Mr Doodle


Last month, Exchange Square in London held a beautiful exhibition allowing us to escape the hustle and bustle of the city. “A Sense of Space” was a collection of 3 rooms each with different sensory experience and there was one in particular, being a room full of motifs, that I fell in love with.

Unique and uplifting artist MrDoodle covered one of the rooms full of his enchanting motifs. From the floor you walked on, to the walls, the desk and even the foam sofa, every little corner was covered in a seemingly satisfying way.


As he created this space he was wearing is very own Mr Doodle printed suit paired with some Mr Doodle shoes.


Described as ‘Graffiti Spagetti’, “his clusters of characters, objects and patterns group together in a formation that appears to continue to grow relentlessly.” We also love how he manages to draw himself in each of his instillations somewhere.


MrDoodle’s Doodle of himself



Images from @MrdoodleInstagramand