The Name Drop

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Versace, Pre Fall 18, Vogue.com

Luxury fashion brands are reviving a trend that encapsulated the 90’s, branding, or as we like to call it, ‘The Name Drop’. Looking forward to AW18, brands such as Valentino, Fendi and Versace are all playing into this look and this is expected to be a big trend from a print perspective. We see logos wrapped around necklines, hems and in studding in accessories. Versace have created an all over print with their micro sized logo and it is worn from head to toe, really emphasizing the significance of this trend re surfacing.

Here we take a look at some of the key brands who have played into this 90’s inspired trend:

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Fendi, Pre Fall 18, Vogue.com

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Versace, Pre Fall 18, Vogue.com

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Altuzarra, Pre Fall 18, Vogue.com

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Emilio Pucci, Pre Fall 18, Vogue.com

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Monse, Pre Fall 18, Vogue.com

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Missoni, Pre Fall 18, Vogue.com