Pantone Colour Of The Year – Ultra Violet

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Pantone.com

The time has come for Pantone, the colour experts, to release their ‘Colour of the Year’ and the shade they have chosen for 2018 is Ultraviolet. They describe that this colour ‘communicates originality, ingenuity, and visionary thinking that points us toward the future’.

The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

This particular colour is not too dissimilar to the new shade of purple they released earlier in the year which was dedicated to the late pop icon, Prince. Purple was synonymous within the musician’s career from the lyrics of Purple Rain to his flamboyant wardrobe to his custom made purple piano.

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[Photo: Richard E. Aaron/Redferns/Getty Images]

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[Images From: Elledecor.com, Pantone.com, @zodiaddicted twitter, cruelvamp.tumblr.com, aestheticofthezodiac.tumblr.com, domino.com, h&m.com]

“When you think about the purples and the complexities of the purple shade, especially once you start veering towards the blue-based purples, there’s that layer of thoughtfulness, of magic and mysticism, of spirituality,” says Laurie Pressman, vice president of the Pantone Color Institute. “What’s needed is this whole infusion of creativity and originality and nonconformity . . . it’s about successfully adapting and moving it forward and pivoting.”

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Pantone.com

With a varying collection of purple shades appearing on the SS18 catwalks, the colour of the year seems to reflect the Catwalk mood. Here is a look at some of the designers that propelled purple back into fashion this year:

Left to Right: Balenciaga, SS18, Paris, vogue.com and Versace, ss18, Imaxtree  

Lilac shades on the catwalk, SS18:

Left to Right: Victoria Beckham, SS18, Vogue.com and Tibi, SS18, vogue.com

https://store.pantone.com/uk/en/color-of-the-year-2018-shop-pantone/

https://www.dezeen.com/2017/12/07/ultra-violet-pantone-colour-of-the-year-2018-design-trends/

https://fashionista.com/2017/12/pantone-2018-color-of-the-year-ultra-violet

https://quartzy.qz.com/1151322/how-pantone-created-a-universal-language-for-color/

https://www.architecturaldigest.com/story/behind-pantone-color-of-the-year-ultra-violet

 

Sherbert

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Some are referring to this as pastels but we prefer the title sherbet. It can be bright, clean and fresh but also softer or more subdued. Next season is very feminine and this youthful palette is very new. Think soft sharp shades of blue, yellow, apricot, pink, lilac and green.

Naomi Harris in flowing shade of sherbet tulle from Gucci at the opening of the Cannes 2017 Film festival.

Photo Rex Daily Telegraph

 

 

Marie Clare UK

Jess Wood this week writes;

Delicate sugared almond shades have shaken off their Hyacinth Bucket connotations and turned themselves into a fashion statement.  Preen’s standout show, inspired by saris and womens’ rights movements, was a masterclass in how to do pretty and powerful – with one-shouldered dresses and draped shapes in delicate shades of palest pink and green.  The big news: lilac, that most Queen Mums-y of shades, is set for a major comeback. Buy a lilac bag now. Or have yourself a scoop of Neapolitan, like Celine’s cream and pink combo.
Read more at

http://www.marieclaire.co.uk/fashion/summer-fashion-trends-2018-553795#XMURMROOPhgAWviL.99

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While Pantone are predicting a bright palette for Spring Summer 2018 for prints. Do look at their reviews and forecasts at pantone.com.

At The Print affair we advocate using as many spheres of influence as possible. You make go soft, brighter or dustier but which ever way you go these new colours are a welcome change.

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