London Fashion Week


Overall the print direction for SS2018 is most definitely still floral. The fabrics range from diaphanous sheers to crisp sateen. Colour palettes are contrasting from the gentlest muted pastels to bold statements in yellow, cobalt, red, orange and magenta. The mix and match of these two get really exciting when a pastel ground is super imposed with bright blooms or a muted toned patchwork has a shocking vibrant splash of colour breathing life into the piece.

All images thanks to

Roberta Einer

Screen Shot 2017-09-21 at 18.43.09

Roberta Einer was selected as an “emerging designer” in 2016 and has been a vibrant and exciting name on the catwalk ever since. We love her collection and the whole way it has been styled with a lots of mark making and beautiful muted tones.


Richard Quinn

Screen Shot 2017-09-21 at 18.43.33

This is strong collection for print from RQ. The show itself was held in Liberty and Richard collaborated with Anna Buruma, head of Liberty archives, to use and adapt their prints for this collection. He blew up ditsies to be really large scale and manipulated them so that they are almost unrecognizable.


Mary Katranzou

Screen Shot 2017-09-21 at 18.44.11

“I’m an 80’s Baby “ was the inspiration behind this collection. She feels that the darker times get in the world, the brighter and happier her collections become. We are wooed by the mixing of bold florals with colour blocking and polka dots


Peter Pilotto

Screen Shot 2017-09-21 at 18.44.26

A move towards clean pastels with a retro feel is prevalent on the catwalks from NY and London – Peter Pilotto’s collection really embodies this trend and the bold inserts of colour really liven up the pastel palette.


Christopher Kane

Screen Shot 2017-09-21 at 18.44.36

The muse for his collection was “the domestic goddess” pretty floral bouquets complimented by a ruffle or two make this terribly feminine. Prints are mixed and cut about with the juxtaposition of colour giving a new feel to these vintage florals.


Emelia Wickstead

Screen Shot 2017-09-21 at 18.44.45

A very experimental collection with volume, scale and contrasting prairie like prints reminiscent of antique wallpaper. These florals and decorative stripes are freshly feminine yet slightly demure.


Natasha Zinko

Screen Shot 2017-09-21 at 18.44.55

Zinko’s puts explosive botanicals in vibrant saturated colours on soft pastel grounds. This contrast gives really clean prints to this collection which is fresh, young and exciting.


Alice Archer

Screen Shot 2017-09-21 at 18.45.04

Archer seems to travel globally with a vintage feel of Little House on the Prairie, on to Sicily, Mid European folkloric to the Steppes on Asia. From soft past shades to bold dark ground statements this is an eclectic range.



Screen Shot 2017-09-21 at 18.45.14

Inspired by a young Queen Elizabeth in the 1950s the Erdem prints have long elegant forms with demure necklines and kick out hems. As ever, very floral often with a pop of red to call upon one’s attention.



Screen Shot 2017-09-21 at 18.45.23

Now for something completely different from Shrimp. A graphic collection of prints that amuse yet are very wearable complete with fluffy slippers, Bravo.

SS16 Review: Our favourite prints

by Alannah Messett

by Alannah Messett –

Mary Katrantzou

In SS16, the designer’s collection was as enchanting as ever. Jewel tones on light, sparkling party dresses glistened on the catwalk. Sweet floral prints linked the different designs together, with complicated blends of embellishment, print and embroidered pieces. Even the shoes had beautiful prints!

_GAS0291_426x639     _GAS0299_426x639

014_426x639     009_426x639

Jonathan Saunders

Stripes and tropical floral prints were our favourites at this show. Colour was also prominent as always with Saunders – vivid reds sat alongside blush pinks and nudes. Silhouettes were inspired by the oriental – kimonos, wraps and off the shoulder dresses.


Credit: Vogue/Indigital

Peter Pilotto

The pair behind the brand, Christopher de Vos and Peter Pilotto, are known for their quirky digital prints. Pastel dreams walked the runway with geometric yet feminine prints.

daisywalker daisywalker3

Photo credit: Daisy Walker,


One of our new favourites, Etro’s show was a bohemian dream. Their luxurious prints are paired with soft shapes and layers in this collection, titled ‘Nomadic Garden’ – a fairytale fit for the FROW. It appears this romantic, boho style is sticking around for the next few seasons, and we are very happy about that!

KIM_0070_426x639     KIM_0451_426x639

Photo credit: Vogue/Indigital

And we love these incredible backstage photographs of Etro by Sonny Vandevelde, showing the movement of the collection. See more of his work here.

LDN_3285SonnyphotosEtro     LDN_3664SonnyphotosEtro

LDN_3552SonnyphotosEtro     LDN_3374SonnyphotosEtro