House of Hackney Joins The Reformation


House of Hackney x Reformation is here. The renowned British print house and cult US clothing brand join forces to present a capsule collection of must-have pieces you’ll want to wear again and again.


Balancing beautiful designs with the idea of mindful consumerism, this collection celebrates the two brands’ shared eco-conscious and socially aware values. Everything in the collection is made from recycled fabric in limited production runs, ensuring low wastage and an environmentally friendly approach.

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Marrying House of Hackney’s iconic prints with Reformation’s effortlessly flattering silhouettes, the range comprises dresses, tops and jumpsuits that all transcend seasonal trends. With three breath-taking prints across four shapes, sustainable fashion never looked so good.

We’ve been obsessing over House of Hackney’s unique and whimsical prints for a long time and are thrilled to be joining forces for this capsule collection! Marrying amazing House of Hackney designs with some of our fave Ref staples, the collection stays true to our shared commitment towards sustainable and waste-free practices.” – Yael Aflalo, Founder and CEO, Reformation.


We are so excited to join ‘the Reformation’! This capsule collection is a true representation of our fashion principles and overall values as a brand, creating beautiful designs with an eco-conscience. We feel honoured to be partnering with one of the leaders in this movement towards sustainable and low wastage fashion.” – Frieda Gormley, Co-Founder and Director, House of Hackney.


Here is a look at some of the beautiful prints in the collection:

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You can shop the collection at both and

With thanks to the press team at House of Hackney. All images copyright House of Hackney.


House of Hackney: Babylon & Limerence



Sophie Wade –

Always huge fans of House of Hackney here at The Print Affair, it would only be right to admire their two new, whimsical print collections. With art deco influences, the moody repeats transport us away to an enchanting lands. Tropical is certainly a trend that House of Hackney do very well and this new collection is a contemporary and exciting move on from the iconic prints we all know so well.


The new designs are showcased in various different colour palettes from deep, moody tones to bright saturated hues.

Babylon, a new design for interiors and home accessories at HOH, is in a range of colour ways all ‘alluding to a heady late summer’. Giant scale weeping willows, this moody print harks back to the 1930’s and 1950’s, both golden ages for decorating. The print also evokes the current trend of deep, rich colours used in interiors.


Babylon in Colour Ways: Anemone and Celestial Blue  

Limerence, inspired by the ancient silk route, this design illustrates the exotic grasslands of Sri Lanka. Sun bleached palms and romantic hues help refresh the tropical designs so popular with HOH. The primary colour palette incorporates papyrus off-white, blush pink and willow green, perfect for a spring interior update. This print is available across both the HOH interior collections and fashion collections.

Limerence in Colour Ways: Galapagos and Papyrus

See the new collections here at:

Little House of Hackney

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By Alannah Messett –

“Inspire your little ones with interiors and childrenswear reminiscent of nature, exotic travels and storybook narratives.”


House of Hackney London, a British brand championing inspiring prints, has finally released a children’s collection. The collection includes fabric, wallpaper, clothing and home accessories. Prints include work from the brand’s own studio as well as from Charles Voysey’s archives, an English architect and textile designer. HoH has also teamed up with London-based childrenswear brand La Coqueta to create the clothing range.

Collections: Voysey’s Garden


Voysey’s Garden is a floral, whimsical print, reworked from the V&A’s archives to include a Victorian stripe. The designers had a contemporary children’s nursery in mind. Voysey first created the print in 1926, with British plants, insects and birds.

Alice in Wonderland


In Wonderland is another print adapted from C.F.A. Voysey’s V&A archives. The fun, colourful print, first made in the 1920s, depicts well-loved Alice In Wonderland characters. The pattern has been reworked with a gingham background for a more contemporary feel.



One of HoH’s most well-known prints, Palmeral, ‘pays homage to Loddiges, one of the world’s largest palm houses based in Hackney during the Georgian period.’ It’s been used in many of their collections, and now is ready for children to be stylish in summer.

Animal Prints


Little HoH also uses sweet animal prints, evoking childlike wonder for the natural world. Most of these are available across the interiors collection.


All pictures from House of Hackney London website. See the full range here.

House of Hackney x William Morris

alannah logo new

By Alannah Messett –

House of Hackney is a luxury lifestyle brand, based in London, known for their beautiful prints. They were invited by the William Morris Gallery into the William Morris archive to choose key prints to be reimagined ‘for a new generation’. Frieda Gormley and Javvy M Royle took inspiration from the late artist and philosopher when they opened House of Hackney in 2010.

“Peacock and Dragon, Hyacinth and Blackthorn were selected for their stunning symmetrical proportions and imaginative use of motifs from the natural world. Adding a House of Hackney touch, Frieda and Javvy re-worked each print, experimenting with repeats and scales and applying a brighter, bolder colour palette than was possible with the natural vegetable dyes used by Morris & Co. The collection is completed by the Artemis print, a psychedelic homage to Morris’ work.” –

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From House of Hackney’s Instagram: L U X U R Y made affordable. Our F U R N I T U R E monthly finance plan for in store and online furniture purchases makes it easier to get the piece you’ve been C O V E T I N G all season. #HoHxWilliamMorris #Blackthorn #WilliamMorris #MadeinEngland

The collection incorporates interiors and clothing, including House of Hackney’s iconic pineapple lamps, reworked with the William Morris touch. HoH’s emphasis on quality, as well as being designed and made in England, make this a perfect collaboration.

“The collaboration was a dream project to work on. His principle of coupling beautiful design with a social conscience was a key inspiration in the founding of our own brand, and we are privileged to have been allowed to access his spectacular archive, bringing his works to a new audience,” said Freda Gormley, one half of HOH’s founders.


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From House of Hackney’s Instagram: Luxury C U S H I O N S to suit all. Find our extensive range online and in store. #HoHxWilliamMorris #WilliamMorris #Gifts

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From House of Hackney’s Instagram: Prepping for W I N T E R ? Our B E S P O K E services are to hand for unique upholstery and curtains. Drop by the Shoreditch store or drop us an email to see what we can do for you. Did you know 15% of sales of our P I N K products, like Artemis Amaranth Pink, will be donated to @breastcancernow in aid of #BreastCancerAwareness month? #ThinkPink #HoHxWilliamMorris

“Ornamental pattern work… must contain three qualities: beauty, imagination and order.” – William Morris

Shop here: HoHxWilliamMorris