Huge winding ques on Oxford Street and a crashing website, the Erdem and H&M collection sent customers into hysteria. H&M have been collaborating with designers since 2004 when they worked with Karl Largerfeld, and since then have worked with designers such as Stella McCartney, Kenzo, Versace and many more so the anticipation for their next collaboration was highly anticipated.
The printed collaboration shopping bags, The Gaurdian
Erdem Moralıoğlu, who launched his eponymous label in 2005 and has since then dominated red carpets and fashion awards ceremonies around the world, is a favourite with the Duchess of Cambridge and with unofficial brand ambassadors including Alexa Chung and Keira Knightley. (The Guardian)
Here is a look at the beautifully floral collection:
H&M.com
H&M.com
Getty images 2017
“Designers see we can really pull the collections off, we really want their aesthetics and they are free to do what they want,” Ann-Sofie Johansson, H&M’s Creative Director (BBC NEWS)
Getty images 2017
“Erdem’s inspiration [for the menswear collection] was feminine meets masculine,” Ann-Sofie Johansson, BBC NEWS
BFA
Kate Bosworth, Kirsten Dunst and Kate Mara wearing ERDEM x H&M, at ERDEM x H&M fashion show in LA, October 18,` 2017.
Watch the enchanted film for the collection by Baz Luhrmann
On the 17th of November, the sixth H&M Design Award winner was announced. The winner was Richard Quinn, a Fashion graduate from Central St Martins with a beautiful print collection. He wins €50,000, one-year’s mentorship from H&M, and the chance to sell pieces from his winning capsule collection in selected stores. The jury was made up of eight international fashion experts, including Ann-Sofie Johansson and Margareta van den Bosch, Creative Advisors at H&M, Imran Amed, editor in chief of Business of Fashion, and last year’s winner, Hannah Jinkins.
The Print Affair 