The Printed Shoe

Set to be a big trend for SS18, the printed shoe is gracing our stores from high street to high end. We take a look here at both ends of the spectrum and the varying prints that can be found strutting down the pavements this summer.

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Designer shoe brand Aquazzurahave collaborated for the second time with interior company De Gournayto create a range of beautiful range of printed shoes. The pieces all feature the new ‘Amazonia’ design full of vibrant floralsand enchanting creatures which is typical of De Gournay’sdetailed work.

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DeGornayare a design company who offer wallpapers, fabrics and porcelain, all drowned in intricate, carefully designed prints. “Each artist leaves a part of his soul in their creation and it is this ‘spirit resonance’ that distinguishes our work from machine made replicas” Degornay.com

The collection mirrors a tropical Amazonian scene through the styling of the shoes. The capsule collection also offers mini styles for children focusing on the animals within the prints.

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This video captures the whimsical beauty of this range:

 

Here is a look at who else is following the trend of printed shoes on the high street and high end:

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https://www.aquazzura.com/en/boutique-online/woman/aquazzura-for-de-gournay.html

ERDEM X H&M

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Huge winding ques on Oxford Street and a crashing website, the Erdem and H&M collection sent customers into hysteria. H&M have been collaborating with designers since 2004 when they worked with Karl Largerfeld, and since then have worked with designers such as Stella McCartney, Kenzo, Versace and many more so the anticipation for their next collaboration was highly anticipated.

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The printed collaboration shopping bags, The Gaurdian

Erdem Moralıoğlu, who launched his eponymous label in 2005 and has since then dominated red carpets and fashion awards ceremonies around the world, is a favourite with the Duchess of Cambridge and with unofficial brand ambassadors including Alexa Chung and Keira Knightley. (The Guardian)

Here is a look at the beautifully floral collection:

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H&M.com

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H&M.com

Getty images 2017

“Designers see we can really pull the collections off, we really want their aesthetics and they are free to do what they want,” Ann-Sofie Johansson, H&M’s Creative Director (BBC NEWS)

Getty images 2017

“Erdem’s inspiration [for the menswear collection] was feminine meets masculine,” Ann-Sofie Johansson, BBC NEWS

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BFA

Kate Bosworth, Kirsten Dunst and Kate Mara wearing ERDEM x H&M, at ERDEM x H&M fashion show in LA, October 18,` 2017.

Watch the enchanted film for the collection by Baz Luhrmann

http://about.hm.com/en/media/asset-detail.html/content/dam/hmgroup/gallery/events/2017/erdem-x-hm/event-film/H%26M%20x%20ERDEM%20PR_uncompressed.mp4.html

https://www.theguardian.com/fashion/2017/nov/02/pieces-that-are-going-to-last-erdem-x-hm-collection-hits-stores