2Searching for style, simplicity and sustainability in your outfit? Look no further. Founded only in February 2017, Dagny provides the fashion industry with ethical womenswear.

Christina Castle, the mastermind behind the brand, took it upon herself to create a brand that fought against the fast fashion norms. After freelancing for a number of design houses here in London, she decided none of them quite matched ethical beliefs. She subsequently started the brand ‘Dagny’ for women like herself who want to dress responsibly but without compromising on style, colour or fabric choices.

Christina Castle, owner of Dagny

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The the most exciting qualities about the brand: it is sustainable but still exciting and vibrant in terms of print design. With an eclectic CV working for many different design houses in both New York and London, it is clear that Christina has an eye for design and colour.


All of the printed clothes are printed through a toxin-free process adding to the sustainable production process.

“To us, being sustainable means being adaptable, curious, and humble.”

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Dagny have partnered with a women owned, ethical factory in Romania to create their products. “This progressive factory boasts many highly regarded industry certifications for labour, social, and ecological practices and is also a member of the Ethical Fashion Forum.”

They limit their collections to a small number to ensure that each collection is unique and that they are not subject to any waste. This is part of the beauty of buying from a sustainable brand, your garment is one of only a select few.Screen Shot 2018-02-20 at 21.16.41


@Dagny.London Instagram


Real Kimonos

Kimonos have been very much in fashion in the last few year although they have strayed from the traditional Japanese garment look, the styling has been faithfully to the meaning of the word. “Ki” is from the verb to wear while a “mono” is a thing, a thing to wear. Some renditions have been pretty tacky especially when trimmed with ludicrous fringing.

A traditional Kimono is a Simple T shaped long garment with long deep sleeves that is wrapped around the body and secured around the waist with a sash tied at the back called an “obi”. The length of the sleeve denotes whether the wearer is married, young unmarried women have sleeves near trailing on the ground.

These days they are mostly worn on special occasions by Japanese women with the traditional elevated sandal with split toed socks. Japanese men will occasionally wear them for weddings etc unless they are Sumo wrestlers who are obliged to wear the garment when out in public. A true Japanese kimono is highly valued and the more complex garments in silk can involve both woven and printed ornate decoration.

When visiting japan you may see parties of ladies dressed up in a rather cheaper looking garment but these are more often than not visiting Koreans who like to dress up when visiting Japan. Rather like those children who put on Mickey and Minnie Mouse ears when in Disneyland.

Viv Darling was looking for something special to wear for her brother’s wedding a dozen years ago. She looked around and was very uninspired by the offer on the high street and started to wonder whether she could find something a bit more adventurous and began investigating kimonos on the web. Eventually, after much research, she bought one on Ebay and was not only bowled over by the garment but the fascinating traditions and cultural history she had discovered in this search.

It is fair to say that Viv is quite the expert in this field. She has travelled to Japan and visited Kyoto the ancient capital and centre of silk weaving. Here she linked up with a Japanese lady who has a permit to sell and export secondhand kimonos. Viv sells these are various locations around the Southwest and can be contacted though her facebook site;


Last summer I stumbled across these wonderful ladies attending a wedding in Bath and the view from behind was as stunning as that from the front.

Transporting Textiles


UK-based British design studio, Wallace Sewell, was established by Harriet Wallace-Jones and Emma Sewell in 1990. Working from London and Dorset, this progressive studio pioneers excellence and originality within their woven products.


Since teaming up in 1992, the pair have designed cushions, rugs and throws for the Tate, West Elm and Anthropologie, among others. They have even recreated Jimi Hendrix’s bedspread for his former London house (now a museum). What unites their work is a love of colour. “We’re very choosy about it,” says Wallace-Jones. “Every year we have an artist whose work we refer to at the start of a new collection.”
Text by ‘The Guardian

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All collections are designed and sampled on hand-looms in Dorset then production is woven in the north of England. ‘Wallace & Sewell’ are very proud to maintain a truly British brand.
And you can’t get much more British than the ‘London Underground’………
In 2010 they entered and won an open competition to create a new moquette for the Bakerloo, Northern and Jubliee lines.


This iconic design depicts various city landmarks such as the London Eye, St Paul’s Cathedral, Big Ben and Tower Bridge. They continue to work with TFL, with further challenging and exciting projects in the pipeline.

Vintage Verity

laura design

By Laura Newton – designandcolour@gmail.com

A friend of mine dressed her two little girls in outfits with matching fabrics, they were obviously adorable but I was broody for the prints…

Based in Hyde, Tameside; ‘Vintage Verity’ has combined her two passions in life, her children and design. 3 years ago she created an online business sourcing fabrics and custom making delightful childrenswear.


‘I am a mum who has a passion for design, with a vision to dress my children in unique, beautifully designed clothes in designer fabrics, made with love.’