Milan Fashion Week SS19

With major fashion houses such as Gucci, Versace and Dolce and Gabanna gracing the catwalks in Milan, it is becoming the city to watch during the catwalk period. Many of the major designers have changed their approach to design, certainly in terms of print, which has made this event even more exciting.

Gucci

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Known for their beautifully illustrated, all over florals, Gucci have stunned critics by only featuring 4 prints in the whole collection which were animal skins and a very kitsch strawberry print. Is this Gucci’s print identity changing for good?

Philosophy Di Lorenzo Serafini

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Myan inspired patterns were at the heart of this collection alongside some classic snake print. Patterns were mono in colour but placed in interesting ways to add complexity to designs.

Versace

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Versace have had a step change this season with fresh new florals. Pretty disties in brave colourways act as patchworks across garments. Colours are primary and fun.

Etro

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Etro has to be one of the highlights of the season. Traditionally the design house offers a selection of ornate paisleys from head to toe and this season was no different. However, this season included some beautiful florals and mix and match prints which are still in keeping with Etro’s style.

Dolce and Gabanna

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Dolce and Gabanna wowed us again with big digital florals on chiffon and georgette bases. Colours were vibrant and the show was clearly influenced by Frida Khalo with bright floral head dresses and bold colour.

Salvatore Ferragamo1112

The safari trend still looms over the catwalks for Spring Summer 19. Salvatore Ferragamo delivers this though tropical prints in soft khakis and browns.

All images from vogue.com

Instagram – @theprintaffair

Animal Print

New season yet there is the same over riding print trend.  However this Animal is taking new shapes and different directions. Customers become braver mixing, clashing and introducing colour into the animal print making this a really exciting and evolving trend.

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Topshop

Topshop’s newest campaign is called ‘Animal Magic’ and prints range from bold tiger to zebra to the classic leopard.

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Jaded London

Youthful brand Jaded London mix animal prints and the baroque taking influence from Versace.

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Zara

Zara have gone snake mad and this is in evidence across tailoring, dresses and accessories.

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& Other Stories

& Other Stories have gone after the Leopard print trend and have created a print with a lovely auburn colour level to the design.

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Asos

Asos are having a lot of fun with this trend mixing animal print and florals and being experimental with mark making.

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Free People

Free people have taken a classic approach to the animal print keeping the trend sophisticated with tones of emerald greens.

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Never Fully Dressed

London based brand Never Fully Dressed put themselves on the map with their classic animal print on silk fabrics. Moving onto AW18, they are experimenting with a giraffe print and other colour ways and scale.

Next week we will take a look at some of the animal print designs Sublitex have in their collection currently