Toile de Jouy

Pronounced “twallder J’oui”

not  étoile

not Ju – eee or Joo

Toile meaning linen or cotton canvas

Jouy as in the place Jouy-en-Josasin France where they first started using gravure copper plates over wooden blocks to print fine line pastoral scenes in single colours onto off white ground fabrics for home furnishings including wall and drapery fabric.

This is a strong new trend where the original version is now open to a more modern interpretation. This includes the introduction of more coloursand less pastoral scenes  including tropical foliage, birds and chinoiserie. Sublitex have a variety of styles and in some cases the same design in different sizes. The print can be simple and monochromatic or jazzed up with a bit of texture to look more antiquated and vintage or some bolder multi – colours introduced.

Try and pronounce this correctly as explained above as there are so many mis-understandings in our industry as to the correct name and pronunciation.













Jacky Puzey

Embroidery Exhibition

Now until 23rd December 2018


8 Margaret’s Buildings, Bath, BA1 2LP

Jacky Puzey at Allyson McDermott Store in Bath

The exhibition showcases the works of the very talented Jackey Puzey, whose vibrant digital embroideries and stunning upholstered furniture have wowed the cognoscenti worldwide. Having completed a PHD in Fashion, Textiles and Visual Culture at Bath Spa University, Puzey has developed a distinct visual language utilizing a rich combination of techniques and materials to create iconic pieces.


Jacky specializes in designing and producing digital embroidery for interiors and fashion. Combining traditional embroidery skills with digital technology Jacky uses fur, feathers, tweed and organza with drawings, laser cutting and digital embroidery to explore her distinctive imagery and style. From feral lace to embellished creatures, from feather interior screens, Jacky’s work creates baroque pleasure; forming new fabrics, textures and stories.



The Peacocks silk wallpaper is inspired by Chinoiserie motifs and historical scenic wallpaper, with a contemporary urban twist. These peacocks peer proudly off a graffiti-d and shadowed concrete urban wall as a background. The peonies have been hand-drawn across the wall, and then re-embroidered using laser cut petals to give depth and detail. The birds have gorgeous silk organza and voile laser cut tails, their feathered necks carrying tattoo and henna patterns.4



The Koi design on both footstools and silk wallpaper, is inspired by historical tattoos, urban landscapes and Japanese koi carp. The footstool shape references the shapes of lily-pads in a typical Japanese Koi pond.  In Japan these fish are kept for both ornamentation and, in traditional Japanese towns, as functional urban helpers, living in the waterway under the houses and temples, keeping the water clean. Koi are hugely popular as tattoo motifs here where they symbolize endeavor and perseverance.

For this show, Allyson McDermott Studios has also enabled Jacky to create two new wallpapers using Allyson’s collection if Japanese vintage silks papers, a further exciting combination if materials, history and embellished stories.




Workshop: Unit 15, The Old Co-operative, 38-42 Chelsea Road, Bristol, BS5 6AF  0117 9548019

Instagram @jackypuzey

Photographer credit Jo Hounsom

Upholsterer LeighAnne Treadwell of Bristol Upholstery Collective

Agent: htttps://

Instagram – @theprintaffair

Oasis and The Zoological Society of London

Sophie Wade - Design and Colour

Sophie Wade –


An unlikely collaboration: fashion brand Oasis and the Zoological Society of London have teamed up to create a collection covered In beautiful exotic prints for us to feast our eyes on.

“Meet majestic tigers, playful lemurs and more in our stylish expedition.”

Inspired by the work of ZSL, the prints highlight some of the worlds most endangered animals. Enchanting illustrations of many different creatures from zebras to cheetahs and an array of colourful birds, the prints are some of the most interesting on the high street at the moment. ZSL are really excited about this collaboration and are hoping to promote awareness of their work as an international charity.

About The Zoological Society of London

ZSL is a international charity whose mission is to promote and achieve the worldwide conservation of animals in their habitats. They have active conservation projects in over 50 countries and continue their work at their two zoo’s in the UK, The London Zoo and Whipsnade Zoo.

“Oasis has captured the essence of ZSL and we’re excited that this collection will show we’re much more than just a London zoo.” Kathryn England, the head of commercial at ZSL.


Clive Reeve, Creative Director at Oasis, with the vine print

“There’s been a big trend on the catwalk in animal prints so it seemed a neat fit to ask ZSL if they wanted to go one step further and design a collection based on their animals.” Clive Reeve, Creative Director at Oasis,


The range instantly draws you in on the Oasis landing page with the exotic, tongue in cheek imagery. The look book is a refreshing take on classic high street fashion shoots and we really love this image with the suspicious shadow. Did you spot them in the earlier images?

Oasis again use clever placement of their prints. These are not only flattering but help keep the range unique and exciting, standing out in a competitive market. It is also a great way to fully exploit a hero design across a range.

Left to right – Lucy from ZSL wearing the collection,, Helen from ZSL wearing the collection,

Watch this video showcasing the collection here:


Erdem X H&M


The teaser film is out and we are very excited about the latest collaboration of British designer Erdem and H&M.


H&M creative advisor Ann-Sofie Johansson, designer Erdem Moralıoğlu, and filmmaker Baz Luhrmann together on set in England. Image from H&

Established in 2005 in London, Erdem is one of the most feminine and romantic designers to grace the catwalk. Erdem Moralıoğlu, the designer behind the brand, is well known for showering his clothes in beautiful prints and we can’t wait to see what he has in store for this H&M collection.

The collection will reinterpret and represent some of Erdem’s styles focusing on print and delicate craftsmanship.

Of the little teasers we have seen, the prints are looking most exciting. In keeping with Erdem’s classic style, we see lots of florals in bright colours sitting on both ivory and black grounds.

Erdem Pre Spring 2018

“Erdem believes in the power of beauty, exploring historical references and personal narratives in every piece he makes.”

H+M and Erdem Collection

Only to have worked on womenswear, Erdem is taking a giant leap designing also for men. With a very feminine handwriting, we are excited to see how he will take on this challenge.

On the H&M website, Erdem reveals his inspiration for this project:

“It’s very personal,” he says. “The collection reinterprets some of the codes that have defined my work over the past decade. It’s also inspired by much of my youth, from the English films, ’90s TV shows and music videos I grew up watching to memories of the style that defined members of my family. Taking from these inspirations, I imagined a group of characters and friends off to the English countryside for the weekend. There’s a real play in the collection between something decidedly dressed-up and equally effortless.” Erdem Moralıoğlu

Film maker Baz Luhrmann was part of the launchand will continue to work with Erdem and H&M to bring the collection to life. Watch the video below for a sneak peak.

Images from H& and

The Design Museum

laura design

By Laura Newton –

Design is a process carried out by people, for people

I recently visited the new Design Museum housed in the former 1960s built Commonwealth Institute in Holland Park in London and drastically renovated by John Pawson. I was there to see the permanent exhibition ‘Designer, Maker, User’.

It was an interesting reminder as to how much we have progressed over the years and the way that we all take design for granted.

The exhibition features almost 1000 items of twentieth and twenty-first century design viewed through the angles of the designer, manufacturer and user, including a crowd sourced wall. It covers a broad range of design disciplines, from architecture and engineering, to the digital world, fashion and graphics. Designer, Maker, User features a bold, colourful and engaging display designed by Studio Myerscough, with digital interactives by Studio Kin’.

Description by: The Design Museum, London


We are looking forward to the California exhibition opening this month ;