SMEG with Dolce & Gabbana



Their 2017 collaboration, the second time the two brands have worked together, called ‘Sicily Is My Love’, uses Smeg’s small kitchen appliances as the designer brands canvas. As the home of Dolce and Gabbana, Sicily is within the heart of each design and each product proudly celebrates the Italian heritage of both brands with a ‘Made in Italy’ emblem to finish.


“The designs are decorated with quintessential Sicilian motifs: gold lemons and citrus fruits, prickly pears and bold bright cherries. Each model also boasts a selection of delicate floral designs inspired by the coasts and landscapes of southern Italy and Mount Etna, surrounded by the ornamental friezes and decorative leaf motifs.”

“While strengthening the longstanding partnership between Dolce & Gabbana and Smeg, the new collection further cements the close relationship between fashion, design and technology.”


In 2016 they teamed up together to create the range, ‘Frigorifero d’Arte’ which saw various Sicilian artists painstakingly intricate designs wrapped around the classic Smeg fridge with the creative influence of Dolce and Gabanna. The collection centered around the concept of the fridge being an integral part of Italian culture and again the imagery used is meant to uncover the beauty of Sicily.

Here the artists are at the inspiration stage, collating different Sicilian motifs and imagery to use.



The collection was unveiled at ‘Salone del Mobile’ in Milan last year and we love the styling and photography captured of the printed products:




We certainly fancy ourselves a printed kitchen appliance now we have seen this beautiful range. For a company who is best known for colour drenched collections, it is refreshing to see print as such a focus.

African Ethnics

Summer 2018





For festival wear next summer look out for the African ethnic print trend that is coming through to compliment the usual array of rainbows and tie and dyes.

Festivals are wonderful places to spot truly original style as well as the flaunters of the absurd. The high street and online retailers are catching on fast to this opportunity to sell outfits that stand out from the crowd and also to help the less creative. This is our favourite look from Summer 2017 Festival season taken at the Downs Festival in Bristol on a balmy summer’s evening in August. This lovely lady was napping in the sun, she has not passed out.










Pantone Colour Of The Year – Ultra Violet


The time has come for Pantone, the colour experts, to release their ‘Colour of the Year’ and the shade they have chosen for 2018 is Ultraviolet. They describe that this colour ‘communicates originality, ingenuity, and visionary thinking that points us toward the future’.

The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

This particular colour is not too dissimilar to the new shade of purple they released earlier in the year which was dedicated to the late pop icon, Prince. Purple was synonymous within the musician’s career from the lyrics of Purple Rain to his flamboyant wardrobe to his custom made purple piano.


[Photo: Richard E. Aaron/Redferns/Getty Images]

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[Images From:,, @zodiaddicted twitter,,,, h&]

“When you think about the purples and the complexities of the purple shade, especially once you start veering towards the blue-based purples, there’s that layer of thoughtfulness, of magic and mysticism, of spirituality,” says Laurie Pressman, vice president of the Pantone Color Institute. “What’s needed is this whole infusion of creativity and originality and nonconformity . . . it’s about successfully adapting and moving it forward and pivoting.”


With a varying collection of purple shades appearing on the SS18 catwalks, the colour of the year seems to reflect the Catwalk mood. Here is a look at some of the designers that propelled purple back into fashion this year:

Left to Right: Balenciaga, SS18, Paris, and Versace, ss18, Imaxtree  

Lilac shades on the catwalk, SS18:

Left to Right: Victoria Beckham, SS18, and Tibi, SS18,


The Printed Coat


& Other Stories

Gone is the stereotype of print is for Spring/Summer. The Puffer coat is back again and louder and prouder than before. This season is all about the printed puffer coat – a perfect way update this iconic 80’s outerwear piece.

Designers such as Etro and Moncler have been in on this trend for a few seasons now and its really exciting that the high street is now picking up on this.

We are seeing everything from geometrics to scenic conversationals, small ditsies to bold bright florals all dancing upon a variety of coloured grounds. Here is a look at some of our favourite:

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& Other Stories

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New Look

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Miss Selfridge



Huge winding ques on Oxford Street and a crashing website, the Erdem and H&M collection sent customers into hysteria. H&M have been collaborating with designers since 2004 when they worked with Karl Largerfeld, and since then have worked with designers such as Stella McCartney, Kenzo, Versace and many more so the anticipation for their next collaboration was highly anticipated.


The printed collaboration shopping bags, The Gaurdian

Erdem Moralıoğlu, who launched his eponymous label in 2005 and has since then dominated red carpets and fashion awards ceremonies around the world, is a favourite with the Duchess of Cambridge and with unofficial brand ambassadors including Alexa Chung and Keira Knightley. (The Guardian)

Here is a look at the beautifully floral collection:



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Getty images 2017

“Designers see we can really pull the collections off, we really want their aesthetics and they are free to do what they want,” Ann-Sofie Johansson, H&M’s Creative Director (BBC NEWS)

Getty images 2017

“Erdem’s inspiration [for the menswear collection] was feminine meets masculine,” Ann-Sofie Johansson, BBC NEWS



Kate Bosworth, Kirsten Dunst and Kate Mara wearing ERDEM x H&M, at ERDEM x H&M fashion show in LA, October 18,` 2017.

Watch the enchanted film for the collection by Baz Luhrmann






Some are referring to this as pastels but we prefer the title sherbet. It can be bright, clean and fresh but also softer or more subdued. Next season is very feminine and this youthful palette is very new. Think soft sharp shades of blue, yellow, apricot, pink, lilac and green.

Naomi Harris in flowing shade of sherbet tulle from Gucci at the opening of the Cannes 2017 Film festival.

Photo Rex Daily Telegraph



Marie Clare UK

Jess Wood this week writes;

Delicate sugared almond shades have shaken off their Hyacinth Bucket connotations and turned themselves into a fashion statement.  Preen’s standout show, inspired by saris and womens’ rights movements, was a masterclass in how to do pretty and powerful – with one-shouldered dresses and draped shapes in delicate shades of palest pink and green.  The big news: lilac, that most Queen Mums-y of shades, is set for a major comeback. Buy a lilac bag now. Or have yourself a scoop of Neapolitan, like Celine’s cream and pink combo.



While Pantone are predicting a bright palette for Spring Summer 2018 for prints. Do look at their reviews and forecasts at

At The Print affair we advocate using as many spheres of influence as possible. You make go soft, brighter or dustier but which ever way you go these new colours are a welcome change.










House of Hackney Joins The Reformation


House of Hackney x Reformation is here. The renowned British print house and cult US clothing brand join forces to present a capsule collection of must-have pieces you’ll want to wear again and again.


Balancing beautiful designs with the idea of mindful consumerism, this collection celebrates the two brands’ shared eco-conscious and socially aware values. Everything in the collection is made from recycled fabric in limited production runs, ensuring low wastage and an environmentally friendly approach.

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Marrying House of Hackney’s iconic prints with Reformation’s effortlessly flattering silhouettes, the range comprises dresses, tops and jumpsuits that all transcend seasonal trends. With three breath-taking prints across four shapes, sustainable fashion never looked so good.

We’ve been obsessing over House of Hackney’s unique and whimsical prints for a long time and are thrilled to be joining forces for this capsule collection! Marrying amazing House of Hackney designs with some of our fave Ref staples, the collection stays true to our shared commitment towards sustainable and waste-free practices.” – Yael Aflalo, Founder and CEO, Reformation.


We are so excited to join ‘the Reformation’! This capsule collection is a true representation of our fashion principles and overall values as a brand, creating beautiful designs with an eco-conscience. We feel honoured to be partnering with one of the leaders in this movement towards sustainable and low wastage fashion.” – Frieda Gormley, Co-Founder and Director, House of Hackney.


Here is a look at some of the beautiful prints in the collection:

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You can shop the collection at both and

With thanks to the press team at House of Hackney. All images copyright House of Hackney.