Designed by Creative Director Alessandro Michele, adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. The collection expands on the sartorial streetwear creations with a spectrum of sport-inspired pieces in which the heritage of both brands is encoded in a trio of lines.
This AW22 collection featured a mash-up of Adidas and Gucci’s signatures, both in terms of aesthetics and also literally in the form of prints, which were a mix of both labels’ logos. The Adidas x Gucci logo adorned the waist belt of a long white Victoriana-style dress, complete with the famous three stripes of Adidas, while red track pants were paired with a tailored version of a sports jacket boasting logo-stamped gold buttons.
Images all from http://www.gucci.com
Pulling inspiration from decades past, the collection is both nostalgia-driven and contemporary.
Silhouettes recall typical ‘70s styles
Emblematic House motifs mix with those of historic sportswear brand adidas.
Signature silhouettes meet the combined creative codes of adidas and the House, creating something distinctly new.
Building on the success of sell-out collaborations with The North Face, as well as its Hacker Project with Balenciaga that you’ve definitely seen all over Instagram, Gucci unveiled a partnership with Adidas Originals. And it’s already been worn by Harry Styles, who wore a pair of the Adidas x Gucci trainers in a promo shot for his single As It Was.