Iris Apfel x H&M

There is very exciting news regarding a new H and M collaboration with the stylish and iconic businesswoman Iris Apfel, who recently celebrated her 100th birthday. The collection, which launches at the beginning of 2022, consists of an assortment of eclectic dresses, sets and extensive accessories.

Iris was born in 1921 in the concrete jungle of New York. She studied art and fashion at prominent universities in the US, and her career is as inspirational as her style. She is a self-made businesswoman, style icon, fashion designer, and interior decorator, including a contract with the White House that spanned nine presidencies.

She has always succeeded on her different career paths with her oh-so-famous “why be boring?” attitude. If you happen to visit the Big Apple, you will quickly recognize “the Big Apfel.” Her esthetic of bright clothing, layers and layers of fun accessories, and thick, round, oversized glasses are just Iris dressing for herself and herself only. This has inspired people worldwide to create and celebrate their own style that they feel good in.

“Style is not about spending a lot of money. It’s not about what or who you wear, but how you feel when wearing something. Style is about self-expression and, above all, attitude,” says Iris.

In retirement, she drew acclaim for a 2005 show at the Costume Institute at the Metropolitan Museum of Art; featuring her collection of costume jewelry and styled with clothes on mannequins as she would wear it. She has become a fashion icon, she signed to IMG in 2019 as a model at age 97 and featured in a 2014 documentary called Iris by Albert Maysles.

The collection launches at the beginning of 2022.

Images from

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