TREND: Lady Like dressing

An interesting trend that is emerging has a nostalgic and historical feel in many ways. Prints from the new Gucci collection remind us of elaborate and luxurious wallpapers and ‘granny’ ditsy prints. It’s a look that is going to work from winter through to early next year. A transitional trend that is modernised with interesting fashion shapes and lots of layering and also by putting clashing of prints together.


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Zimmermann has gone for a prettier look, using feminine floaty and frilly fabrics with very feminine prints. Larger scale, very detailed florals on dark grounds make for a beautiful collection. Their S/S 2021 collection has a lighter, softer colour palette; all while keeping within the same feeling.

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Horror Vacui

A new discovery for us here at the print affair; Horror Vacui. Anna Heinrichs founded Horror Vacui in Paris in 2014 after 10 years at her family’s sewing business. The label’s name means ‘fear of emptiness’ in Latin, and in the arts and visual disciplines it refers to filling all spaces with detail – a reflection of the brand’s maximalist aesthetic. The pieces are inspired by nightdresses from the 15th and 16th century, focusing on feminine silhouettes and Liberty prints. Bold ruffles and serrated edges add a modern finishing touch.

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