Pantone colour of the year. CLASSIC BLUE.

American colour company Pantone has chosen “universal favourite” Classic Blue, or Pantone 19-4052, as its colour of the year for 2020.

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Announced 4 December, the Classic Blue colour is described by Pantone as “a reassuring presence instilling calm, confidence and connection”.

A boundless blue that brings a sense of peace and tranquility to the human spirit and instills calm, confidence, and offers refuge.

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Limited Edition Color of the Year 2020 mug designed by @copenhagen.design and sustainable sneaker brand @cariuma

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Introducing the Pantone Color of the Year 2020, PANTONE 19-4052 Classic Blue, a timeless and enduring blue hue elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of Classic Blue offer the promise of protection; highlighting our desire for a dependable and stable foundation from which to build. As we cross the threshold into a new era, Pantone has translated the hue into a multi-sensory experience to reach a greater diversity of people and provide an opportunity for everyone to engage with the color. We will be tapping into sight, sound, smell, taste, and texture to make the Pantone Color of the Year for 2020 a truly immersive color experience for all. Link in bio to learn more about Classic Blue. #Pantone2020

A post shared by PANTONE (@pantone) on Dec 4, 2019 at 4:28pm PST

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@aux_nyc, a next-gen audio branding agency, partnered with Pantone to create the sound of PANTONE 19-4052 Classic Blue. The sound builds on the timelessness and enduring nature of PANTONE 19-4052 Classic Blue, as our hearts call for a nostalgic song that takes us to a place of comfort and familiarity. The sound, named “Vivid Nostalgia” utilizes traditional instruments treated in innovative ways, bridging the gap between past and present. The sound is available for free download via music hosting platform, @landrmusic #Pantone2020

A post shared by PANTONE (@pantone) on Dec 5, 2019 at 1:01pm PST

Adobe stock are to be the exclusive Stock partner for Pantone’s Color of the Year! Check out their beautiful video of images below. http://www.instagram.com/adobestock/

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It’s official! The @pantone 2020 Color of the Year is Classic Blue – a boundless blue that brings a sense of peace and tranquility to the human spirit and instills calm, confidence, and offers refuge. Read about the Color of the Year through the link in bio. We are proud to be the exclusive Stock partner for Pantone’s Color of the Year! #Pantone2020 #AdobeStock

A post shared by Adobe Stock (@adobestock) on Dec 5, 2019 at 9:08am PST

Images and videos from http://www.instagram.com/pantone/

The Print Affair

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Pantone colour of the year. CLASSIC BLUE.

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