Laura Ashley is back

The quintessential Laura Ashley frock, high-necked, long sleeved and often in wallpaper floral print. The unlikely contended for dress of the summer. The charm of this trend is in the nostalgia. The Laura Ashley aesthetic is reminiscent of a lot of peoples childhoods. Floral bedrooms and matching dresses, a perfect tonic for all the negativity at the moment.

Urban Outfitters has collaborated with Laura Ashley to create a new nine-piece capsule collection. ‘We collaborated with Laura Ashley to respond to the increased demand for vintage-inspired pieces from our customers.’ Explains buying director Malika Zazoule.