Toile de Jouy

Pronounced “twall Der J’oui”

not  étoile

not Ju – eee or Joo

Toile meaning linen or cotton canvas

Jouy as in the place Jouy-en-Josasin France where they first started using gravure copper plates over wooden blocks to print fine line pastoral scenes in single colours onto off white ground fabrics for home furnishings including wall and drapery fabric.

This is a strong new trend where the original version is now open to a more modern interpretation. This includes the introduction of more coloursand less pastoral scenes  including tropical foliage, birds and chinoiserie. Sublitex have a variety of styles and in some cases the same design in different sizes. The print can be simple and monochromatic or jazzed up with a bit of texture to look more antiquated and vintage or some bolder multi – colours introduced.

Try and pronounce this correctly as explained above as there are so many mis-understandings in our industry as to the correct name and pronunciation.

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