Known for their ‘high street meets designer’ colaborations in the fashion world, H&M have now decided to refresh their print handwriting by teaming up with interior furnishing giants GP & Baker.
This iconic British company have been running since 1884 and have been lucky holders of the Queen’s Royal Warrant since 1982. Identified by their whimsical, enchanting floral prints, the interior brand has injected a unique twist on H&M printed garments.
“The prints selected are part of GP & J Baker’s unique DNA. They are some of our most iconic and most treasured designs, so to see them continuing their journey into a new arena in such an innovative and interesting way in the world of fashion is a wonderful prospect.”
Ann Grafton, managing director and creative director of GP & J Baker.
The team at H&M had to whittle all of the print designs from the GP & J Baker archive down to a handful of designs for the range. The “Magnolia” design, painted by William Turner as one of the designs and “Hydrangea Bird” and “Oriental Bird” which have continued to be best sellers for the company for 100 years.
The collection is commercial and are perfect shapes for transitional timing. The prints help the bridging from summer into autumn.
“It’s such a wonderful time in fashion for statement-making prints and patterns so we’re excited to be collaborating with one of the most prestigious textile and wallpaper houses,”
Pernilla Wohlfahrt, H&M’s Design Director.
All images from H&M.com