Marimekko is a Finnish design house known for bold original prints and colours since 1951 with whom Uniqlo have teamed up to produce a new special edition collection called Life Wear. Simple timeless silhouettes for which Uniqlo is famed are adorned with the vibrant bold Scandi prints giving a joyful and confident range.

“UNIQLO is known worldwide for its well-designed essentials that are made for all. The special edition Marimekko and UNIQLO brand collaboration collection allows us to share the joy of bold self-expression in print and colour with consumers around the world. We are very excited about this collaboration and can’t wait to see how people will wear the pieces in the collection to reflect their own style and personality,” says Tiina Alahuhta-Kasko, President and CEO of Marimekko.

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Marimekko is a Finnish design house celebrated worldwide for its original prints and colours. Founded in 1951 by a visionary woman Armi Ratia, Marimekko is said to be one of the world’s first real lifestyle brands combining fashion, bags and accessories as well as home decoration into one unique point of view.

The company states that “Through our timeless, distinctive and functional designs, we want to empower people to be happy as they are and bring joy to their everyday lives through bold prints and colours.”

Images Marimekko.com

The nine-style collection features tops, dresses, pants, sneakers, and bags. The prints in the collection were inspired by nature and urban lifestyle, including also a new print design specifically chosen to celebrate the Marimekko and UNIQLO collection. All of the prints were designed by Maija Louekari, one of Marimekko’s world-renowned print designers.
Read more: www.uniqlo.com/marimekko