House of Hackney and & Other Stories are thrilled to introduce a new co-lab collection for SS18. Combining House of Hackney’s decadent prints with & Other Stories’ effortlessly chic silhouettes, the collaboration features ready-to-wear, accessories and shoes that encourage an aesthetic rooted in playfulness and frivolity.
Unsurprisingly, this was the must have collection of the season and it has sold out worldwide since the launch 2 weeks ago but here is a look at the beautifully crafted collection that we are still able to admire from our screens
Naturally, House of Hackney’s founders, Frieda Gormley and Javvy M Royle, were responsible for picking the prints; mixing up signature floral and zebra stripes in fresh hues of blue, lilac and burnt orange, as well as creating the brand-new ‘tree of life’ foliage design. The duo worked side by side with the & Other Stories team choosing the shapes that worked best and bouncing around various sources of inspiration such as Kate Bush and London street fashion.
Founders of House of Hackney, Frieda Gormley and Javvy M Royle
“We love & Other Stories’ silhouettes, print treatments and how meaningful the brand’s social messaging feels. The collection that we created together plays on a heightened version of the colours and shapes found in nature. We were inspired by British psychedelia, vibrant fabrics from our local Ridley Road Market, and the bohemian mood of the Bloomsbury Group,” says Frieda Gormley.
Feminine and bohemian, the collection is full of laidback dresses and skirts, wide-leg trousers and voluminous blouses as well as bags, shoes and scarves, primarily made in sustainable materials such as TENCEL® and organic cotton. The collection captures a free spirited mood highlighted by the fluid silhouettes that reflect the notion that every woman should enjoy having fun with their wardrobes.
“House of Hackney transcends trends and plays in a quirky world of their own. We had a lot of fun co-creating a collection that invites women to play more and mix and match fearlessly without any restrictions,” says Anna Nyrén, Head of Colabs, & Other Stories.
Royle and Gormley, at their east London home, wearing designs from their & Other Stories collection.
Here is a look at some of the gorgeous items in the collection:
With thanks to the House of Hackney Press team
All images from stories.com and houseofhackney.com