H&M’s most recent print collaboration is with the award-winning London based designer, Anna Glover. Best known for her beautifully intricate wallpaper designs, this was a new approach to print design for the designer. Who better to develop a fashion print range with than H&M who are pretty much the inventors of the “Fashion Colab” concept. It is really refreshing to see them work with a designer who is not a household name after the stream of big designer labels such as Kenzo, Erdem and Stella Mcartney, to name but a few.
Anna designs all of the bejeweling floral designs in her nature filled studio space in East London. The prints are hand painted in Gouache and then scanned and printed digitally.
“I love the combination of the hand-painting and the digital, but the hand-painting is key. I just feel it’s a timeless technique and I really like seeing the evidence of the hand and the brush marks, and that always translates really beautifully to fabric.” Anna Glover, H&M Magazine
Anna and the team at H&M came up with the idea of transporting people to a beautiful surreal garden and all of the prints are the flora and fauna from there.
Anna and the team at H&M came up with the idea of transporting people to a beautiful surreal garden and all of the prints are the flora and fauna from there.
@annagloverinteriorsinstagram
All images from H&M.comand Annaglover.co.uk
The Print Affair 