Designer Food Packaging


Have you ever felt that your larder or refrigerator looked rather bland and lacked a certain je ne sais crois? Do you re-cycle, keep until well past the sell by date or cry as you discarded well designed food packaging?

I love print and must admit that I have done the above and there are things in my kitchen that I keep because I love the tin, packet, the label and even the bottle shape, as you can see.

Cath Kidston have collaborated with Heinz to createcollectablecans printed with their most iconic designs. All Yummy Mummies will be rushing to grab these darlings as they available for a limited time only; Heinz Cream of Tomato (launched 1910), Cream of Chicken and Classic Vegetable Soup (launched in the 1930s) – given a fresh spring makeover.

Heinz Soup cans have remained largely unchanged since their launch in 1910 but now can be had donning Cowboy, Button Spot and Bramley Sprig  while keeping the Heinz red ground.

A collector’s boxwill be available online and in 10 stores fromthe 16th April for £10 with 100% of the proceeds being donated to The TrussellTrust.

This charity runs a network of food banks that provide emergency food and support to people in crisis.

Orla Kiely was one of the first in the recent past to team up with a grocery product in 2014 designing a limited edition packaging for Kerrygold Spreadable, Softer Butter, and Salted Butter products. The packaging featuredthe Sunset Flora print in a combination of kellygreen, deep green, and marigold that complement the Irish company’s signature packaging and logo.


Orla Kiely have now teamed up to produce designer yoghurt pots for Danone. There are four prints available – Acorn Spot, Square Flower, Flower Spot, and Tulip – in colorways that coordinate well with the berry flavor.


Having bought the yoghurts and seen the soup cans on my next visit to the supermarket I had a good look around to see if there was any other packaging that had this designer feel. The best by far was Pukka teas. On my return I did some research and contacted The Space Creative who are the design agency behind these wonderful products.

What I particularly like is the simplicity of the layout, the colourcombinations that reflect the flavoursof the product and the way that all the boxes look so perfect alongside each other. I could dedicate a whole kitchen shelf to these with a picture light overhead!


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