H&M – Print Play


H&M have collaborated with two wonderful artists to spruce up their kids Spring/Summer range. The range, that H&M have names ‘Print Play’, is full of bold colour,fun pattern and really celebrates print.

The campaign spans across both girls and boys wear with artist Michelle Morin offering the print for girls wear and Jonas Claesson’sgraphic style for boys wear.

Watch the campaign video here:


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“MichelleMorin works to convey the beauty of nature using texture, patterns and narrative elements throughout her work.”

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“JonasClaesson’sexpressive illustrations are characterized by playful motifs and unexpected elements.”

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