Pantone Colour Of The Year – Ultra Violet

Pantone.com

The time has come for Pantone, the colour experts, to release their ‘Colour of the Year’ and the shade they have chosen for 2018 is Ultraviolet. They describe that this colour ‘communicates originality, ingenuity, and visionary thinking that points us toward the future’.

The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

This particular colour is not too dissimilar to the new shade of purple they released earlier in the year which was dedicated to the late pop icon, Prince. Purple was synonymous within the musician’s career from the lyrics of Purple Rain to his flamboyant wardrobe to his custom made purple piano.

[Photo: Richard E. Aaron/Redferns/Getty Images]

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[Images From: Elledecor.com, Pantone.com, @zodiaddicted twitter, cruelvamp.tumblr.com, aestheticofthezodiac.tumblr.com, domino.com, h&m.com]

“When you think about the purples and the complexities of the purple shade, especially once you start veering towards the blue-based purples, there’s that layer of thoughtfulness, of magic and mysticism, of spirituality,” says Laurie Pressman, vice president of the Pantone Color Institute. “What’s needed is this whole infusion of creativity and originality and nonconformity . . . it’s about successfully adapting and moving it forward and pivoting.”

Pantone.com

With a varying collection of purple shades appearing on the SS18 catwalks, the colour of the year seems to reflect the Catwalk mood. Here is a look at some of the designers that propelled purple back into fashion this year: