La Double J


Founded by J.J. Martin in 2015, the company has expanded from a shopable magazine selling just vintage clothing and jewellery, to a full lifestyle label offering new fashion made with archival prints, cool home furnishing designs and rare vintage. All of La Double J’s creations; from its content, editorial projects and pop up shops, to its product design and wildly patterned showroom in Milan— are distilled through a lens of pure joy, eye-popping print and love of all things maximal.



A voracious vintage obsessive, the Los Angeles born, Milan-based journalist and author J.J. Martin has spent two decades diving into squeaky vintage stores, dusty charity bins, pop-up flea markets and early morning fairs, faithfully amassing a personal vintage collection and developing a network of beloved dealers who have become friends. Now as the owner of La Double J, she loves to mix imperfect, soulful vintage styles with the hottest fashion trends of the time.


JJ Martin – Photograph by Alberto Zanetti


Over the last 16 years as an expat in Milan, her writing has appeared in T: The New York Times Style Magazine, The International Herald Tribune, Japanese Vogue, Elle Décor, Harper’s Bazaar USA (a European editor for five years) WSJ (as a contributing editor for 3 years) and Wallpaper* magazine (where she served as the Milan Editor for 8 years). She is also the author of “Carolina Herrera, 35 Years of Fashion” and the children’s book “Bobby’s Brilliant Heels”. Now, she is known as the ‘princess of prints’ and is putting all of her fashion knowledge and trend expertise into creating a unique brand celebrating Milan’s most treasured designs.


La Double J 2017 Collection

Their new clothing is made from vintage patterns discovered sleeping in the secret archives of Italy’s top textile manufacturers, printed onto new fabrics and crafted entirely in Italy. The brand debuted with 8 historic prints and has blossomed into 45 vintage patterns offered in a See-Now, Buy-Now program that drops new styles and prints every two months, on must-have pieces for women, men and children.


La Double J 2017 Collection

They are not only known for their fashion lines, we can also see their prints dance upon tableware and ceramics. A line of perfectly patterned, maximalist masterpiece ceramics and linens were designed inspired by mythical Milanese housewives, otherwise known as Sciure.


Plates feature vintage patterns that have been reworked in new motifs and are intended to be layered, mixed and matched with our printed linens for a maximal table effect.


We love how you can shop the collection by print and era. It’s a new way to shop by putting the print as the focus for the customer instead of shape of the garment.



You can currently see some of the La Double J products in Liberty of London in their pop up store on the 2nd floor. With the walls lined with retro dizzy prints, it’s a great place to escape the city and immerse yourself in design.


Photo – @libertylondon


Photo – @libertylondon

With thanks to the press team at La Double J



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