London Fashion Week

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Overall the print direction for SS2018 is most definitely still floral. The fabrics range from diaphanous sheers to crisp sateen. Colour palettes are contrasting from the gentlest muted pastels to bold statements in yellow, cobalt, red, orange and magenta. The mix and match of these two get really exciting when a pastel ground is super imposed with bright blooms or a muted toned patchwork has a shocking vibrant splash of colour breathing life into the piece.

All images thanks to Vogue.co.uk

Roberta Einer

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Roberta Einer was selected as an “emerging designer” in 2016 and has been a vibrant and exciting name on the catwalk ever since. We love her collection and the whole way it has been styled with a lots of mark making and beautiful muted tones.

 

Richard Quinn

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This is strong collection for print from RQ. The show itself was held in Liberty and Richard collaborated with Anna Buruma, head of Liberty archives, to use and adapt their prints for this collection. He blew up ditsies to be really large scale and manipulated them so that they are almost unrecognizable.

 

Mary Katranzou

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“I’m an 80’s Baby “ was the inspiration behind this collection. She feels that the darker times get in the world, the brighter and happier her collections become. We are wooed by the mixing of bold florals with colour blocking and polka dots

 

Peter Pilotto

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A move towards clean pastels with a retro feel is prevalent on the catwalks from NY and London – Peter Pilotto’s collection really embodies this trend and the bold inserts of colour really liven up the pastel palette.

 

Christopher Kane

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The muse for his collection was “the domestic goddess” pretty floral bouquets complimented by a ruffle or two make this terribly feminine. Prints are mixed and cut about with the juxtaposition of colour giving a new feel to these vintage florals.

 

Emelia Wickstead

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A very experimental collection with volume, scale and contrasting prairie like prints reminiscent of antique wallpaper. These florals and decorative stripes are freshly feminine yet slightly demure.

 

Natasha Zinko

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Zinko’s puts explosive botanicals in vibrant saturated colours on soft pastel grounds. This contrast gives really clean prints to this collection which is fresh, young and exciting.

 

Alice Archer

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Archer seems to travel globally with a vintage feel of Little House on the Prairie, on to Sicily, Mid European folkloric to the Steppes on Asia. From soft past shades to bold dark ground statements this is an eclectic range.

 

Erdem

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Inspired by a young Queen Elizabeth in the 1950s the Erdem prints have long elegant forms with demure necklines and kick out hems. As ever, very floral often with a pop of red to call upon one’s attention.

 

Shrimp

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Now for something completely different from Shrimp. A graphic collection of prints that amuse yet are very wearable complete with fluffy slippers, Bravo.

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