Painterly, expressive paintings translated to wearable fashion, Pazuki is the continuation of a life long love of fabric and colour for creative director, Pookie Blezard.
Pookie, growing up south west London, was always very creative and came from a musical and artistic family. She has been the creative director of Pazuki for over 30 years now and started the business shortly after her Printed Textile Degree at Camberwell School of Arts.
The brand ethos is to enable women to express themselves through colour and print which is why this brand really caught our eye.
The SS17 Pazuki collection is inspired by serene English gardens in full summer bloom. In keeping with Pazuki’s style, many of the prints are evolved from Pookie’s beautiful, organic paintings. Pookie also took inspiration from Finnish artist and photographer Sandra Kantanen, best known for her mystical, blurred artworks with muted colour palettes.
The collection includes scarves, shirts, dresses and skirts all in soft, lightweight fabrics. High quality fabric is a very important element to Pazuki designs.
As well as the great printed fabrics, we love the lookbook that showcases the SS17 range and the expressive printed backdrops in the photos that really compliment the outfits.
“Down with black! It may make you feel thin but it seems so joyless. I know I’m a print designer, but a woman who walks into a room wearing beautiful colours or a great print, immediately attracts and intrigues me. And that is what I love to create.” Pookie Blezard
Here is a look at some of the new prints in the SS17 range:
Clematis Navy – This design is a painting of a Clematis climbing up the face of a house. Pookie braved extremely windy and rainy weather, and the artwork constantly flipping up into her face and covering her in paint, to complete it. It was a real test of endurance, but the effort was worth it. The result is a wonderfully detailed and eye-catching print. (pazuki.co.uk)
Beanstalk – Pookie came across a strange looking leafy branch at a flower stall in west London and couldn’t resist buying and painting it. This print is the outcome. The stalk appears to climb up the design.
Parrots Blue – When Pookie was in Portugal, she visited an old house in Sintra. The house had beautiful detailed mosaics of birds and flowers throughout. This print uses imagery of those ornate mosaics and combines them with mosaic inspired brush strokes. (pazuki.co.uk)
Link to website:
Link to prints:
All images copyright PAZUKI
All images from Pazuki.co.uk