SS17 Swimwear Special

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Summer is just around the corner and we are dreaming about those long vacations and what swimwear to pack in our suitcases. From bold floral prints to retro conversationals, here is a look at some of the summer trends for swimwear.

Floral Flourish

Florals this season are bright and daring, 70s style clashing colours are back and refreshing in their boldness. We see a move away from ditsy florals towards larger scale prints.

Floozie By Frost French, Anthropologie, Motel

The Stripe

All colour combinations are gracing the stripe this summer. This is a great way to wear colour in a more understated way.

New Look, Net a porter, Boohoo

Summer Conversational

Beach scenes, palm trees, swimmers, this story is full of fun. These prints have a real retro feel to them with stylized illustrations and all over repeats. Our favourites are these three designs making a great summer splash.

J Crew, & Other Stories, Vilebrequin,


This print trend has been gracing the catwalks for a few seasons now and it’s the perfect time for the trend to move onto swimwear. Really make a statement with an impressionist style print on a swimsuit this summer

Urban Outfitters, Topshop, Net a Porter, Paul Smith

Second Skin

Always a returning print trend for swimwear, animal prints are becoming more colourful and vibrant this season. Kiniki’s ‘tan through’ swimwear fabric helps avoid those dreaded tan lines and has sarongs, wraps and ponchos with the same qualities.

Topshop, Asos, Kiniki

Boho Patchwork

In our Coachella post there were lots of boho prints and this is now translated into swimwear with patchwork and ethnic stripe styles.

Urban Outfitters, Topshop, H&M

So not to forget our male colleagues, here are some bright prints and even tan through for him.

Kiniki, Ted Baker, Paul Smith

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