By Laura Newton – designandcolour@gmail.com

Earlier in January, SUBLITEX were exhibiting at the Home Furnishings event HEIMTEXTIL in Frankfurt.

Showcasing an attractive selection of Printed Design across Digital, Gravure and Foils. The display was colourful, textural and showed a sophisticated variety of style and technique.

Sublitex welcomed customers from all over the world who were looking for Design solutions for their businesses. The Sublitex range is TREND focussed and enables customers to find the style that suits their market.

The general objective for people visiting Heimtex is to look at TREND suggestions, buy ARTWORK from the extensive selection in the Design Hall and, probably most importantly, meet with suppliers to kick-start this year’s collections.

From wall coverings to curtain poles, there is something for everyone and a real mixture of trends within each hall.

The ‘Theme Park’ is an experience in itself, this area picks out favourite fabrics and wall coverings from exhibitors and displays them in a dramatic manner to draw you in and focuses on 4 Trend Themes. This is always a nice way to start the trip to Heimtex as it allows you to observe and, where suitable, apply these suggestions to your own market.

This Year’s Themes:

‘PROTECT’: Clean aesthetic, or crisp, understated design.

‘ENERGISE’: Looking at a Digital age

‘NOURISH’: Urban and Natural landscapes

‘ENRICH’: Decorative luxury

I will focus more on this in my Trend blog post but for now, please see an overview of the show below: