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London, September 2015.

The Edge show was full of quirky looks and Alice came along to see what was bubbling under in alternative fashion. The UK is known for eccentricities in design and a strong youth culture hungry to look different yet held together by fashion cults. Whether you were a Goth, Vamp, a Rock Chick or a 1950s Pin Up clone, here was a show to cover broader fashion tastes than that of the high street chains.

50’s Rock-a-billy conversationals

Cupcake Cult and Dolly & Dotty

Vintage dress looks

Modern takes on old themes

Victory Parade

Iron Fist

Tattoos and Bikers

Clarabella

Jeffrey Campbell

Hell Bunny and Iron Fist

Sublitex is probably most well known in the UK fashion market recently as the originator of the Cartoon print. We sold over 250,000 metres of this design in 12 months and it is still active today.

This design was popular in so many markets but especially with the younger alternative fashion sector.