Oasis and The V&A Collaboration: “My Life In Print”



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Alannah Messett

Oasis and The Victoria and Albert Museum of London have collaborated to create a capsule summer collection. Daisy Spurrier, the designer at Oasis, has delved deep into the museum’s archives, back into the 18th and 19th century, to find eleven beautiful botanic prints.


Photos of the My Life in Print campaign with Laura Jackson from the Oasis blog.

Photos of the My Life in Print campaign with Laura Jackson from the Oasis blog.

The capsule collection includes co-ordinating sets, kimonos, beautiful dresses and much more.

“It’s been really inspiring to work with such beautifully painted florals and to imagine someone spending hours hand-painting them all those years ago,” said Daisy – from hellofashion.com.

While studying for a Masters degree at Saint Martin’s she did some work at experience at Liberty and later took a job there as a textile archivist. This background in print history proved invaluable as she moved on into print design for Liberty, H&M and now Oasis.

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Daisy tells us more on the Oasis blog about the history behind the prints. Anna Maria Garthwaite was an acclaimed silk designer and she designed these prints around 1730. Daisy took elements from the prints to create ‘master prints’. She says, “These prints are perfect for patching, which is the print equivalent of colour blocking.”

Laura Jackson, the face of the campaign and Louise Thompson, from Made in Chelsea, were two of the celebrities attending the launch in April, as well as bloggers Olivia Purvis and Carrie Harwood:

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