A few weeks ago, I visited my favourite vintage shop, Jemporium in Cambridge. It’s an absolute treasure trove of vintage delights. I talked to Jenny, the owner, about vintage trends, Mad Men, and her top tips for vintage shopping!
Prints are huge when it comes to vintage shopping. Aztec prints have been non-stop since last summer, Jenny tells me, as well as tie-dye and abstract, geometric colours (mostly found on 80s sportswear!). Animals and tropical prints are also in for summer.
Paisley, polka dots and Breton stripes are classic favourites, and who could forget about the lovely floral prints that fill the rails?!
The most popular brands are Levi’s (obviously), as well as sports brands such as Adidas and Nike. “Mostly, though, people focus mainly on colours, trends and prints for their vintage needs,” Jenny says.
Seventies and Mad Men
Following our post from Mad Men, I asked Jenny about the popularity of the 60s/70s. Luckily, she’d just had a huge delivery come in full of amazing dresses and kimonos, as well as boho suede and fringing.
Jenny’s top tips for shopping vintage:
- Try on EVERYTHING! As sizes always vary, and things look different on the hanger.
- Use your imagination – mix and matching makes for the best outfits.
- Mix high street staples with vintage prints.
- Accessorize – small details make outfits complete.
A huge thank you to Jenny at Jemporium for letting me pick her brain on all things vintage.